Four pre-retiree mindsets
Older people “believe that they can exert agency at the exact moment when it is needed.” Sarah Holland Batt As the quote from Sarah Holland Batt above says, the current…
How do I choose which qualitative method to use?
Have you noticed how many qualitative research methods there are? The great thing about qualitative research is that there are so many different ways to do it. We can But,…
Avoid these ‘Ageing is Failing’ myths
From all our research with people in the ‘older’ demographic, we can tell you one thing: it is soooo easy to get this age group wrong. People in this age…
How to get rid of gobbledygook from your writing
You know what gobbledygook is! It is the letters, emails and official documents that businesses and goverments send to their customers. The big question is ‘why do businesses do this?’…
Science-based message testing
We use science-based frameworks, plain language, and behavioural principles when testing content Why science helps when testing content Many organisations test their content and messaging before launching new campaigns. Many…
The truth behind three myths about spending in retirement
Susan Bell Research designed and conducted a survey commissioned by Super Consumers Australia into how and why people over 65 were drawing down their super. The survey busts some of…
Work voice is a style of writing common in workplaces
Which is where it belongs Work voice is a formal, impersonal and somewhat ponderous writing style that people who work in corporate offices or government departments use when writing to…
As we age, we gain a type of intelligence called ‘crystallised’ intelligence
This means that people draw on what they already know. Crystallised intelligence comes from our experiences and the knowledge we have stored in long term memory. We become very good…
The research methods we use
I was at a marketing conference recently, and I introduced myself to people as ‘a researcher’. The question I was asked was: ‘Qual or quant?’ I said ‘Both – and…
