The value of a sensemaking mindset if you work with complex data
A sensemaking mindset allows you to embrace messy data as a rich source of insight. Clean, predictable data usually means you’re walking over familiar ground where new discoveries are rare…
How to motivate readers to read all of your copy
Insights from the psychology of language explain why and where readers stop reading or skip over text.
Think all retirees have similar lifestyles? Prepare to be surprised
Our recent research for Challenger Limited, revealed four very different Australian retirement lifestyles:
The Secret to Great Survey Design: Qualitative Thinking
Too many researchers write surveys that read like a dry set of instructions for anonymous strangers. Writers with this mindset see themselves as the rigid experts and the target audience…
Retirement is a time when people change and evolve
Retirement is a time when people change and evolve. A time of transition.
Susan Bell Research specialises in research with people approaching, avoiding, living in, and experimenting with retirement in…
What are the six key secrets to ageing well?
The Global Wellness Institute asked ageing experts from around the world (Including me) this question:
A new way to discover whether readers engage with your written content
In 2026, our focus for our content and messaging testing has shifted towards ‘engagement.’
What is ‘real’ qualitative research? It is done by humans
Interview with Craig Griffin on his Campaign For Real Qual podcast. My argument: at its very core, real qualitative research exists to help businesses and governments do something new:
How to Write IDR And Claim Responses That Members Read And Understand
Susan Bell Research conducts training for IDR and claims teams on how to write so that members understand
