Case Studies
The Cultural Meaning of Menopause in Australia
New Lives Of Older Australians Susan Bell Research was asked by an agency client to analyse the ‘meaning of menopause’ within Australian culture using semiotics, a method with which we…
Advocacy: Retirement Insights for the Super Members Council
New Lives Of Older Australians Super Members Council (it was then called Industry Super Australia) commissioned Susan Bell Research to design an online survey that helped them understand the new…
Institutional capacity and its impact on productivity
Stakeholder research Susan Bell Research conducted case study interviews with members of the C-Suite in Singapore, Malaysia, India and Bangladesh . The results have ben summarised in this report Institutional…
Testing a Significant Event Notice for a Super Fund
We tested a significant event notice for a superannuation fund. Members of our superannuation fund client needed to make choices about changing their investment options by a specific date. This…
Customer Journey Research: Insurance in Super for ASIC
How well do super funds meet members’ insurance needs? The Australian Securities and Investments Commission (Asic) asked Susan Bell Research to conduct qualitative exploratory research to understand the experiences of…
Training for an internal client team (toys)
Co-creation focus groups: Our client manufactures toys. To get design ideas and feedback on what toys to create, our client liked to conduct co-creation interviews and focus groups with children…
Retirement Village: Semiotic analysis of logo and brand assets
New Lives Of Older Australians Susan Bell Research was asked by an agency client to conduct a semiotic analysis for a retirement village brand. To do this we explored the…
Direct Insurance: Research for ASIC
Consumers’ experiences buying life insurance direct. This report was commissioned by the Australian Securities and Investments Commission (Asic). It describes consumers’ experiences buying life insurance ‘direct’, that is over the…
Detangling Drawdown: for Super Consumers Australia
New Lives Of Older Australians this is a case study about our Detangling Drawdown research for Super Consumers Australia. Susan Bell Research conducted a large scale mixed methods qualitative and…
Internal Dispute Resolution Response Testing and Training
Following a review by ASIC, one of our superannuation clients made a commitment to improve their Internal Dispute Resolution (IDR) responses i.e. responses to members who had made a complaint….
Customer Journey Research for an Investment Fund
Our Investment Fund client for this Customer Journey Research said: “Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to…
Customer Tracking Surveys: Insurance
Tracking new customer experiences over time. We conduct customer tracking surveys for one of our insurance clients. Our client has now commissioned three waves of this research, which we conduct…
Home and Contents Insurance: Research for ASIC
Consumers’ experiences with home and contents insurance. This report was commissioned by the Australian Securities and Investments Commission (Asic). Although it was written in 2014, the insights it contains about…
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