Case Studies
Customer journey research: insurance in super for ASIC
The Australian Securities and Investments Commission (Asic) asked Susan Bell Research to conduct qualitative exploratory research to understand the experiences of superannuation fund members who ‘engaged with’ their insurance. ‘Engaged…
Work and retirement insights for the Super Members Council
Super Members Council (it was then called Industry Super Australia) commissioned Susan Bell Research to design an online survey that helped them understand the new ways that pre-retirees and recent…
Detangling Drawdown: for Super Consumers Australia
Susan Bell Research conducted a large scale mixed methods qualitative and quantitative research project for Super Consumers Australia. The research was conducted with people aged between 65 and 83. The…
Customer journey research for an investment fund
Our client said: “Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to adapt our business strategy and gain insights…
Internal Dispute Resolution Response Testing and Training
Following a review by ASIC, one of our superannuation clients made a commitment to improve their Internal Dispute Resolution (IDR) responses i.e. responses to members who had made a complaint….
Testing a Significant Event Notice for a Super Fund
Members of our superannuation fund client needed to make choices about changing their investment options by a specific date. This had to be communicated via a Significant Event Notice (SEN)….
The cultural meaning of menopause in Australia
Susan Bell Research was asked by an agency client to analyse the ‘meaning of menopause’ within Australian culture using semiotics, a method with which we are very familiar. In essence…
Susan Bell Research is a research agency. If you are considering research or message testing, we would love to hear from you. We are always happy to talk through research methods and options with you, if you are not sure what you need. Why not get in touch for a free, obligation-free, and confidential conversation?
Find out more about Susan Bell Research.
