Customer Journey Research: Insurance in Super for ASIC
How well do super funds meet members’ insurance needs?
Exploratory qualitative research to understand the experiences of superannuation fund members who ‘engaged with’ their insurance – i.e. contacted the fund or used the fund’s online resources or the fund’s app to seek information or action about their insurance.
The report describes why members engaged with their fund about super, what they wanted to achieve and how well they achieved it.
This included:
- Reviewing their insurance in their super
- Increasing or decreasing their cover
- Cancelling some or all of their insurance
- Changing the occupational classification within their cover
- Checking or comparing their insurance cover before switching or consolidating funds.
You can read the report that Asic produced here – https://asic.gov.au/regulatory-resources/find-a-document/reports/rep-673-consumer-engagement-in-insurance-in-super/
We discovered what works well for members, what doesn’t and what could help them more. We can discuss these findings with you. Just contact Sue
We would love to hear from you, and are always happy to talk through research methods and options with you, if you are not sure what you need. Why not get in touch for a free, obligation-free, and confidential conversation.
Find out more about Susan Bell Research.
