Communication Research

Financial Services, Government
& Retiree Sectors

Research With Older Australians

From our customised research with older Australians you will learn:

  • How to communicate to older Australians – and how not to
  • How older Australian make decisions about work and retirement – if they make them – and why
  • How to understand what different segments of this market think, want and need

Our clients benefit from our astute segment knowledge and our professional research that draws on the full breadth of qualitative, cultural and quantitative research methods.

Research For Difficult and Complex Messaging

The other side of our business is helping our clients develop communications with complex or sensitive message to convey.

This is for all audiences

  • We work with content like redemption letters, landing pages and complaints responses.
  • We show you to re-design your templates to suit the difficult messages you need to convey.
  • We show you how to apologise effectively
  • We help to train your staff

This service draws on Susan Bell’s decades of research conducting research into customer language. It is ideal for complex products – and complex situations like post-merger communications.

Our Research Services

Download our short Information sheet to discover what ‘work voice’ is and how we can test your content to help you communicate more effectively.

Here is a useful guide on how to brief us for consultancy projects or for any customised marketing communications or stakeholder research.

In the words of our clients

Because We Want To Make a Better World

Since we opened our doors in 1994 our aim has been to design research that helps our clients identify products, services and experiences that meet their strategic objectives and help create a better world for the people that they serve.

Susan Bell Founder & Lead Consultant

About Susan Bell Research

Susan Bell Research was founded by Susan Bell in 1994 in Sydney.

We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders.

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From our blog – The Bellbird Research Bulletin

Information journeys are a type of customer experience journey
Content testing teaches you whether your message engages your users
Insights from qualitative research with retirees