Research Insights For Smarter Decisions

Custom-Designed For

Financial Services, The Arts, FMCG, And Government Organisations

Also

Australia’s Premier Specialist In Research Among Older People

Working with you was made more insightful and rewarding by your natural curiosity and ability to look at customers and stakeholders through so many different lenses and perspectives.’
FINANCIAL SERVICES CLIENT

Research Insights To Give You Confidence

Are you confident that

You know what your customers or members want?
Your content resonates with your audience?
You can talk to your customers in the language they use?
You know how to help your customers overcome their pain points and indecisions?
You are using the channels your customers want to use?

Our insights will give you the confidence you need

Armed with the insights that our custom-designed research can provide, you will be confident that you

Know the Category Entry Points that trigger purchase behaviour, to help grow your brand
Understand how to engage authentically with your target market so you create a real connection with them
Appropriately target your ideal client, and stop wasting time and money on campaigns that miss the mark
Deliver clear and easily understood content to achieve your desired outcome
Know how to optimise your product or service for success.

We understand the pressure you are under – difficult deadlines, greater competition, political instability and economic uncertainty. We get it. You cannot afford to risk delivering content or products that fall short. We want you to get it right the first time.

That is why we custom-design all our research, so that it is right for you the first time. We do this collaboratively with you, walking you through the process so you remain in control.

CONTACT ME FOR A FREE CONSULTATION

The services we provide

Through our consultancy practice we provide research services for businesses and government* with audiences and target markets of all types including B2B and B2C. Topics include financial advice, superannuation, investment and insurance, government services, the arts, food and drink, household care and personal care.

* We are on the MAS panel as Bell Settlement.

We also have two specialties

In addition to this broad consultancy practice, we offer two specialties: research with ‘older’ Australians, and testing written communications.

Mature age man smiling while wearing headphones and looking at a phone as if he is listening to music

We help you understand your ‘older’ audiences

If you are a marketer targeting the ‘older’ or ‘mature’ age group, pre-retirees, retirees, ‘baby boomers’ or ‘older Gen X’ – or whatever label works for you – you need to know that your strategies are based on data and evidence, NOT on out-dated assumptions and generalisations.

We design research specifically so it is relevant and meaningful for the different segments within this older age group. People in their mid to late fifties have very different needs and ideas from people in their sixties, and people in their sixties have very different needs and ideas from people in their seventies, and so on.

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Young woman on chair with laptop as if she is testing content

We help you write clearly to your customers

We test your existing or draft content with your customers, members or other stakeholders. Then we show you how to write this content in a way that engages these audiences.

We have helped make brochures, PDSs, statements, complaints letters, emails and landing pages much clearer. We are independent, knowledgeable about language, and impartial.

The testing framework we use is based on plain language principles, neuroscience, interaction design, and behavioural psychology.

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Who We Serve

These organisations have benefitted from our values and expertise:

Financial Services Organisations
Governments
Not For Profits
Health and Aged Care organisations
Marketing and Semiotics Agencies

Our Clients

We are proud to work with organisations that care about the wellbeing of their users, customers, members and stakeholders

Testimonials

Unquestionably professional

“I have always found Susan to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.“

Financial Services Organisation

Took the time to understand

“Susan took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project.“

Government Agency

Delivered more than expected

“Susan thoroughly digests the client brief (and) is very collaborative throughout a project from beginning to end and I believe this is one of the reasons that the end research product delivers more than expected.“

Marketing Consultant

Global FMCG and Healthcare

Excellent research outcomes

“Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to adapt our business strategy and gain insights beyond social demographics.”

INVESTMENT COMPANY

The insights we need

“We have worked with Susan Bell for the third year in a row now and the experience is always seamless. She takes the time to make sure we formulate questions to really get the insights we need.”

NOT-FOR-PROFIT

Comprehensive advice

“Susan understood the needs of both us as a client and our market well. Most importantly, she provided comprehensive advice on how to word questions to avoid bias and maximize user response.”

INVESTMENT COMPANY

Insights From Our Retiree Research

“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions”

CLICK HERE TO DOWNLOAD OUR REPORT ‘SPENDING AND SAVING IN RETIREMENT’