Research With Older Australians
From our customised research with older Australians you will learn:
Our clients benefit from our astute segment knowledge and our professional research that draws on the full breadth of qualitative, cultural and quantitative research methods.
Research For Difficult and Complex Messaging
The other side of our business is helping our clients develop communications with complex or sensitive message to convey.
This is for all audiences
This service draws on Susan Bell’s decades of research conducting research into customer language. It is ideal for complex products – and complex situations like post-merger communications.
Our Research Services
Complex Message Testing
We test whether your market understands your content, especially complex content. We advise you how make your content clear for your customers
Retiree / Older Australians
We help you understand your older customers on topics such as retirement, investment and technology and show you how to avoid ageist imagery.
We design and conduct research projects on any topic to meet your needs, using surveys, qualitative research, ethnography and semiotics
In the words of our clients
Because We Want To Make a Better World
Since we opened our doors in 1994 our aim has been to design research that helps our clients identify products, services and experiences that meet their strategic objectives and help create a better world for the people that they serve.
About Susan Bell Research
Susan Bell Research was founded by Susan Bell in 1994 in Sydney.
We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders.
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