Understand and Engage Older Australians
Qualitative, Communications and Survey Research Plus Cultural Insight
To Help You Communicate and Engage With People Over 50
What We Do
We Help You Communicate
We design and conduct research with your audience on any written content, including Customer Value Propositions (CVPs), strategic communication territories, social media posts, landing pages, EDMs, forms, letters, statements, and policy documents.
We assess clarity, engagement, tone of voice. and brand alignment.
We also conduct surveys that help businesses shape their message, and tracking surveys to measure success over time.
We Help You Understand
Research experience in: branding, communications, segmentation, usage and attitude studies, sensory qualitative research and semiotics.
We use qualitative and quantitative research methods, with real people.
Our edge comes from blending a wide mix of research methods — the tried-and-true techniques that clients know and trust, alongside niche and innovative approaches that dig deeper and reveal what others might miss.
The Over-50s and Retiree Segments
We specialise in researching the often-forgotten ‘older’ demographic – generally people in their 50s, 60s, 70s and 80s, for retirement, superannuation, insurance, aged care, personal care, and health care companies.
We are the only Australian research agency with this specialty.
The result: our work is “very helpful and so rich in insights” compared with the superficial ‘findings’ based on myths and stereotypes of this age group offered by non-specialist agencies.
Who We Service
We have helped these brands communicate clearly and engage with their audiences
Our Clients
We are proud to work with organisations that care about the wellbeing of their users, customers, members and stakeholders
Testimonials
The 10 Life-Changing Questions Asked By People In Their 60s
Download our new free report to discover what matters to people in their 60’s. Find out what drives them. Find out their joys and their challenges.
