The Insights You Need For Smarter Decisions

• Are you confident that you are creating messaging, strategy and creative collateral that resonates with your audience?
• Are you confident that you can achieve the breakthrough thinking that your business needs in a tough market?

If your answer is ‘No’ or ‘1 don’t know’ to these questions, then consider how well you really understand your customers. Ask yourself:

• Do I understand the world from our customers’ point of view?
• Do I know how to help our customers overcome their pain points and objections so they act?
• Do I understand the mindset and behaviours of our target demographic?
• Can I talk about our product or service in the language our customers use?

To answer these questions with clarity and confidence, you need the right kind of research. Our kind.

Armed with the insights we can provide, you will be able to make smarter decisions, and

• understand how to engage authentically with the people in your target market so you create a real connection with them
• appropriately target your ideal client, and stop wasting time and money on campaigns that miss the mark
• use insights to develop clear and easily understood policy proposals to achieve your desired outcome
• successfully launch a new product or service your target market will engage with

Susan Bell Research is a research consultancy that helps organisations of all types achieve breakthrough thinking about their customers. We specialise in financial services research – especially with mature age people and retirees – and in research about language. Our work includes qualitative research and surveys.

Spend more time flawlessly executing your plan and less time wondering if you’re focused on the right things. After all, without a foundation of research, any idea is a good idea.