The Over 60’s And Retiree Markets: A Time Of Change
Through our research we help marketers and policy makers get and stay ahead with their products, services, policies and messaging for the older market – i.e people over 60 generally – including research about retirement. Our insights have appeared in many submissions to government.
“Over the last few years Susan Bell has created a special place as THE researcher looking at rethinking what retirement means and how people plan and live out the three or four decades after they hit their 60s. Not every one is the same or plans/creates the same new life they build for themselves.“
David McCaughan
Over the next few years, this age group will need and indeed demand very different products and services from those offered to previous generations.
Why You Need Our Research To Get And Stay Ahead In This Market
Our research will show you
Some of our research methods:
Track behaviour change
Understand how this age group’s behaviours, lifestyles, aspirations , beliefs and values are changing.
Segment your market
Different cohorts are making very different choices about how they want – or are able – to live this part of their lives.
The customer journey
What are the key journey triggers and milestones – and the knowledge and cognitive barriers that get in the way?
Semiotic analysis
Discover whether the imagery amd language you use alienates or disengages your members or customers
The Blame The Retiree And Ageing Is Failing Traps Will Keep You Stuck In the Past
When you work with us, we will stop you falling into the traps that have befallen other organisations who are still stuck in the past. For more on these traps check out our blog.
Many of our clients are some of Australia’s largest super funds and insurance companies. Others are boutique investors and advocacy groups.
We are very keen to work with any business or government agency that is seeking knowledge about this age group whether that is about personal care, housing, work and retirement, money, health or aged care or something else.
We have a team of research partners and knowledge seekers who are experts in qualitative research, ethnography, quantitative survey methods, sensory research and cultural insight. Everthing we do is tailored to the exact needs of our clients.
Our Specialist And Consultancy Services
Message Testing
We are the only research agency offering expertise in written language, plain language, interaction design, user testing and research methods. We are the ideal partner for organisations who want to communicate complex or difficult content clearly in plain language. For any demographic
In The Words Of Our Clients
Giving Our Clients Insights Into What People Do, Think, Feel And Understand Is What We Do Every Single Day.
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Because We Want To Make a Better World
Since we opened our doors in 1994 our aim has been to design research that helps our clients identify products, services and experiences that meet their strategic objectives and help create a better world for the people that they serve.
About Susan Bell Research
Susan Bell Research was founded by Susan Bell in 1994 in Sydney.
We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders. We are a division of Les Bell & Associates Pty Ltd.
Insights From Our Retiree Research
“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions”
From Our Blog – The Bellbird Research Bulletin
