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Research expertise, experience, and sense-making skills

Our approach is consultative, and ideal for clients with difficult problems to solve.

One client described her experience with us: Susan Bell Research "helped us conduct market research into potential audiences and best use of digital channels.  .... 

took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines,

and was flexible, approachable and responsive throughout our project. ......we are very happy with the clear, nuanced and actionable findings the final report has provided.”

Our clients are small, medium and large organisations

Examples; superannuation funds, associations specialising in mental health, aging, or animal welfare, food and beverage companies and government agencies. 

We also specialise in the 'older consumer'

We are developing a suite of research services such as experience and journey mapping for marketers and governments interested in the over sixties, Baby Boomer, retiree and pre-retiree market.  We can help you understand the needs of this age group, how to talk to them and how they use tech.

Subscribe to our Bellbird e-newsletter

You will keep up to date with new thinking about user testing of content, the over sixties market, best practice in qualitative research, stakeholder engagement, and much more.

Contact us

For a quote or confidential discussion about our services, contact Sue at Susan Bell Research: This email address is being protected from spambots. You need JavaScript enabled to view it.

We bring academic and professional expertise in research, language and psychology

We bring our deep knowledge of psychology and language to everything we do. We conduct all forms of research including surveys and ethnography but are also known as one of the experts in qualitative research in Australia.

Our work is informed by design thinking.

We are based in Sydney, Australia and mostly work for financial services, not for profit, and government agencies and have done for over three decades. 

You can trust us

We are proud to be long-term members of the professional association for researchers, the Research Society.




Subscribe to our newsletter

You will keep up to date with new thinking about user testing, the over sixties market and much more

Bellbird comes out at least 4 times a year and covers topics such a user testing of content, language, discourse analysis, the over sixties / babyboomer markets, qualitative research methods, sensemaking, sensory qualitative research, semiotics, and much more!

The newsletter includes links to new articles, ebooks and videos as they come out.

Here is a link to an earlier edition