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Research expertise, experience, and problem-solving skills

We help our clients understand their users, customers and stakeholders

We are classically-trained researchers who use our research skills and our wide-ranging knowledge of research techniques to hep our clients solve their marketing and communication challenges.

Every client we have ever worked with has come to us with a unique problem. We spend time understanding what our clients really need from us so we can identify the best techniques and methods that will reveal the strategies and tactics that they can use with confidence.


"Susan helped us conduct market research into potential audiences and best use of digital channels.  She took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project. It has been a pleasure working with her and we are very happy with the clear, nuanced and actionable findings the final report has provided.”


Our clients are small, medium and large organisations such as superannuation funds, associations specialising in mental health, aging, or animal welfare, food and beverage companies and government agencies. 

  • Empowering. Our research empowers our clients so that they communicate with their users, customers and stakeholder clearly, and provide the experiences, services and products they need.
  • Tailored. We know how unique your research problem is. Our research design will be tailored to solve your problem
  • Insightful. "Really insightful" is a phrase we often hear when we present our insights to our clients.
  • In-depth. Our speciality is in gaining a deep understanding through one-on-one in-depth research. We also use online communities and a range of different types of survey to deliver the insights our clients need.

We also specialise in the 'older consumer'

We are developing a suite of research services for marketers and governments interested in the over sixties, Baby Boomer, retiree and pre-retiree market.  We can help you understand the needs of this age group, how to talk to them and how they use tech.

Our approach is consultative, and ideal for clients with difficult problems to solve.

Subscribe to our Bellbird e-newsletter

You will keep up to date with new thinking about user testing of content, the over sixties market, best practice in qualitative research, stakeholder engagement, and much more.

Contact us

For a quote or confidential discussion about our services, contact Sue at Susan Bell Research: This email address is being protected from spambots. You need JavaScript enabled to view it.

Our research and insight services


We bring academic and professional expertise in research, language and psychology

We bring our deep knowledge of psychology and language to everything we do. We conduct all forms of research including surveys and ethnography but are also known as one of the experts in qualitative research in Australia.

Our work is informed by design thinking.

We are based in Sydney, Australia and mostly work for financial services, not for profit, and government agencies and have done for over three decades. 

You can trust us

We are proud to be long-term members of the professional association for researchers, the Research Society.




Subscribe to our newsletter

You will keep up to date with new thinking about user testing, the over sixties market and much more

Bellbird comes out at least 4 times a year and covers topics such a user testing of content, language, discourse analysis, the over sixties / babyboomer markets, qualitative research methods, sensemaking, sensory qualitative research, semiotics, and much more!

The newsletter includes links to new articles, ebooks and videos as they come out.

Here is a link to an earlier edition