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You will keep up to date with new thinking about user testing, the over sixties market and much more
We are classically-trained researchers who use our research skills and our wide-ranging knowledge of research techniques to hep our clients solve their marketing and communication challenges.
Every client we have ever worked with has come to us with a unique problem. We spend time understanding what our clients really need from us so we can identify the best techniques and methods that will reveal the strategies and tactics that they can use with confidence.
"Susan helped us conduct market research into potential audiences and best use of digital channels. She took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project. It has been a pleasure working with her and we are very happy with the clear, nuanced and actionable findings the final report has provided.”
Our clients are small, medium and large organisations such as superannuation funds, associations specialising in mental health, aging, or animal welfare, food and beverage companies and government agencies.
We are developing a suite of research services for marketers and governments interested in the over sixties, Baby Boomer, retiree and pre-retiree market. We can help you understand the needs of this age group, how to talk to them and how they use tech.
Our approach is consultative, and ideal for clients with difficult problems to solve.
You will keep up to date with new thinking about user testing of content, the over sixties market, best practice in qualitative research, stakeholder engagement, and much more.
We bring our deep knowledge of psychology and language to everything we do. We conduct all forms of research including surveys and ethnography but are also known as one of the experts in qualitative research in Australia.
Our work is informed by design thinking.
We are based in Sydney, Australia and mostly work for financial services, not for profit, and government agencies and have done for over three decades.
We are proud to be long-term members of the professional association for researchers, the Research Society.