We use qualitative, ethnographic and survey research to reveal how people think, feel and live their lives.
We conduct some of the best qualitative and quantitative research you will see, and we also know when to use semiotics and discourse analysis for additional insight.
Our research methods
1. Qualitative research
ethnography (e.g shopalongs) and
traditional focus groups.
Qualitative research methods are used for concept development, customer journey research, experience research, message testing, and product development.
Commissioning qualitative research is one of the best investments you can make. You will discover the concepts and language that your customers use and it can help stop you from making one of the biggest mistakes that research buyers can fall into.
2. Quantitative survey research
stakeholder surveys and
general population surveys.
We do online and phone surveys.
Use quantitative research to measure. Do not invest significant capital on qualitative research insights alone. You must measure.
Best practice survey design includes allowing for several iterations of the design including scope definition. Piloting the survey is essential – we specialise in what are known as ‘cognitive pilots’.
Semiotics is a cultural analysis technique that is great for understanding how your brand communicates – its language, colour, shape, and symbolism, and for revealing sensory meaning.
This is a desk-based technique. It reveals the cultural assumptions that people cannot tell you in research.