Research Services
Research Consultancy and Specialist Services
Clients use our custom-designed research for a wide range of business opportunities and policy issues. From market opportunity research and analysis to customer journey research – and everything in between. Susan Bell Research can provide the insights you need. We know exactly what research methods and techniques to use for each individual client.
“I have always found Susan Bell to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.“
Our main research consultancy practice is for businesses and government. We have breadth and depth of research experience in superannuation and insurance, investment, business to business research and consumer research on topics such as financial advice, investor journeys, food and drink, personal care and luxury. We also offer two complementary specialty services: research with older Australians and a specialist message and content testing service.
Our Consultancy Practice
Our typical consultancy clients are marketing and communications professionals in small, medium or large organisations. We have experience in:
Additional Speciality: The New Lives Of Older Australians
Additional Specialty: Message and Content Testing
Organisations such as insurance companies, superannuation funds and government agencies come to us to help them simplify their written content and make sure that it is engaging for their target market. We have helped to clarify and improve
- emails / EDMs
- landing pages
- letters including IDR and redemption letters
- brochures
- PDSs
We are knowledgeable about language, we understand marketing, and we conduct highly professional and impartial research. We use a mix of highlighter tests, user interviews and surveys for this work.
