We specialise in…

We are professional research consultants who custom design all our research. We specialise in bringing our clients insights about their customers and users who are ‘older’, and /or of retirement age. We also specialise in testing the effectiveness of your communications with all audiences types.

Research Consultancy

We are consultants who custom-design research to suit the needs of our clients.

We work with marketing and communications professionals in small, medium or large organisations who need customer-based insight about their app, brand, concept, product, market or pack. Some of the techniques we use are:

  • Branding development
  • Concept development and testing
  • Communications development and testing
  • Cultural context analysis such as semiotics, rituals (like Christmas), archetypes and mythology
  • Customer journeys, information journeys and sense-making
  • Motivations and needs analysis and segmentation
  • Sensory qualitative research and co-creation
  • Stakeholder and customer surveys
  • Usage, behaviour and attitude studies

Find out more about the research methods we use.


Young woman on chair with tablet
Understanding your older customers

Speciality: Retirees & Older Australians Research

  • We design customised research with people in the ‘older Australian’ segment
  • They may be working or they may be approaching, ignoring, moving through and living in retirement.
  • We use qualitative, quantitative and cultural insight methods.
  • Research for: brand image and rebranding; concept and product development; communications testing; customer experiences and journeys; strategy and policy development.
  • All based on our understanding of myths about ageing.

Specialty: Message and Content Testing

We help organisations communicate complex or difficult ideas in their written content such as landing pages, redemption letters, brochures and more.

  • We show you when your content is difficult to understand and tell you how to fix it.
  • This is evidnce -based. It is based on direct research with your members and customers.
  • We also draw on a communications framework based on psychology and linguistics
  • We use methods like highlighter tests, user interviews and surveys

We bring independence, research skill, and knowledge of the neuroscience of language to this work. As members of the Plain Language community we apply plain language principles so that they make sense to your organisation.


Young woman on chair with laptop
Empathy and mythology in this year’s Christmas magazines
Don’t test written content in focus groups
Information journeys are a type of customer experience journey