Research Services

When You Need Research Consultancy and Specialist Services

We do that. Clients use our custom-designed research for a wide range of business opportunities and policy issues. From market opportunity research and analysis to customer journey research – and everything in between, Susan Bell Research provides the insights you need. Our experience shows that knowing how, when and why a technique works is valuable in creating research solutions.


While primarily a research consultancy practice, we offer two complementary specialty services: insights about retirees and older Australians and message and content testing.

Our Consultancy Practice

Our typical consultancy clients are marketing and communications professionals in small, medium or large organisations. Projects we specialise in are:

  • Branding development
  • Concept development and testing
  • Communications development and testing
  • Cultural context analysis such as semiotics
  • Customer journeys, information journeys and sense-making
  • Motivations and needs analysis and segmentation
  • Sensory qualitative research and co-creation
  • Stakeholder and customer surveys
  • Usage, behaviour and attitude studies
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Understanding your older customers

Speciality: Retirees, Older & Mature Age Australians

  • We design and conduct customised research with people in the ‘older Australian’ segment
  • We use qualitative, quantitative and cultural insight methods.
  • Research for: brand image and rebranding; concept and product development; communications testing; customer experiences and journeys; strategy and policy development.
  • All based on our understanding of myths about ageing.

Specialty: Message and Content Testing

Organisations look to us to simplify and clarify complex or difficult ideas in their written content. Our expertise in Plain Language principles allow us to support clients in creating clear, concise communication for their audience. Some of this work includes

  • landing pages
  • redemption letters
  • brochures

Skills and experience we bring to these projects include impartiality, research design skills, studies in interaction and knowledge of the neuroscience of language

A few of the methods employed to get the best results include

  • highlighter tests
  • user interviews
  • surveys
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From Our Blog – The Bellbird Research Bulletin

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