Research Consultancy Services

We are professional research consultants and ‘knowledge seekers’

Our job is to discover the knowledge and insights that our clients need about their customers, members or stakeholders.

To make sure our clients get exactly the knowledge and insights they need, we custom design all our research.

We are also committed to our own knowledge seeking in the form of ongoing education in our speciality fields of ageing and retirement; plain lnaguage and research methods.

Research Consultancy

We work with marketing and communications professionals in small, medium or large organisations who need customer-based insight about their app, brand, concept, product, market or pack. Some of the techniques we use are:

  • Branding development
  • Concept development and testing
  • Communications development and testing
  • Cultural context analysis such as semiotics, rituals (like Christmas), archetypes and mythology
  • Customer journeys, information journeys and sense-making
  • Motivations and needs analysis and segmentation
  • Sensory qualitative research and co-creation
  • Stakeholder and customer surveys
  • Usage, behaviour and attitude studies

Find out more about the research methods we use.

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Understanding your older customers

Speciality: Retirees & Older Australians Research

  • We design customised research with people in the ‘older Australian’ segment
  • They may be working or they may be approaching, ignoring, moving through and living in retirement.
  • We use qualitative, quantitative and cultural insight methods.
  • Research for: brand image and rebranding; concept and product development; communications testing; customer experiences and journeys; strategy and policy development.
  • All based on our understanding of myths about ageing.
  • Check out these blog posts to find out more
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Specialty: Message and Content Testing

We help organisations communicate complex or difficult ideas in their written content such as landing pages, redemption letters, brochures and more.

We bring independence, research skill, studies in interaction desgn and knowledge of the neuroscience of language to this work. As members of the Plain Language community we apply plain language principles so that they make sense to your organisation.

We use highlighter tests, user interviews and surveys for these projects.

Check out these blog posts to find out more

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The 3 things to consider when testing written content
Content testing teaches you whether your message engages your users
Sensemaking for qualitative insight
Online or offline qual? Live or overtime?