Research Services

When You Need Research Consultancy and Specialist Services

Clients use our custom-designed research for a wide range of business opportunities and policy issues. From market opportunity research and analysis to customer journey research – and everything in between, Susan Bell Research provides the insights you need. Our experience shows that knowing how, when and why a technique works is valuable in knowing exactly what method to use for each individual client.

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We offer two complementary specialty services: insights about older Australians and message and content testing as well as a research consultancy practice for a range of other markets and topics,

Our Consultancy Practice

Our typical consultancy clients are marketing and communications professionals in small, medium or large organisations. Projects we specialise in are:

  • Branding development
  • Concept development and testing
  • Communications development and testing
  • Cultural context analysis such as semiotics
  • Customer journeys, information journeys and sense-making
  • Motivations and needs analysis and segmentation
  • Sensory qualitative research and co-creation
  • Stakeholder and customer surveys
  • Usage, behaviour and attitude studies
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Understanding your older customers

Speciality: The New Lives Of Older Australians

  • Older Australians today are very different from those of the past. They see themselves differently from earlier generations and want more out of life at this age. They are also different from each other in significant ways – and are themselves changing as they age.
  • That is why we custom-design all our research for this age group.
  • Take advantage of our knowledge of this age group for your research on: brand image and rebranding; concept and product development; communications testing; customer experiences and journeys; strategy and policy development.
  • We have decades of experience in financial services research, and are also highly experienced in research about food and drink, personal care and household care.
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Specialty: Message and Content Testing

Organisations such as insurance companies, superannuation funds and government agencies come to us to help them simplify their written content and make sure that it is engaging for their target market. We have helped to clarify and improve

  • emails / EDMs
  • landing pages
  • letters including IDR and redemption letters
  • brochures
  • PDSs

We are knowledgeable about language, we understand marketing, and we conduct highly professional and impartial research. We use a mix of highlighter tests, user interviews and surveys for this work.

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From Our Blog – The Bellbird Research Bulletin

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