How We Work

We are here to help

Our process is conversational and consultative.

We welcome clients who are experienced research buyers, and those for whom this is a whole new world.

Working with us is easy


1. The Discovery Call

When we first speak to you, we ask you some specific questions so we can get to know you – and you can ask us anything that you need to know.

2. Understanding you

We then take the time to understand your organisation and its context in more depth so that we can design the best research for you. We share our briefing template with you.


3. Our proposal

We then submit a proposal which outlines in detail the method we consider best for you, alongside costs and timeframe – and we give you some options.

4. Respond to your feedback

We then discuss whether these the options are right for you, and we resubmit the proposal with a design that suits you better, if you wish.


5. Onboarding

Once commissioned, we bring together the team and resources we need for this project and follow our internal onboarding process.

6. Research materials

We draft the research materials (e.g. recruitment specification or survey questions). You will have lots of opportunities to comment on these and request changes.


7. Kick off

When you are happy with the proposed research material, we start the research process, such as recruiting people for interviews, sending out the survey etc.

8. Reporting

A summary report with valuable insights from your users, customers or stakeholders. Recommended actions so you know what to do, what you don’t need to do – and what to avoid. Personal debrief (webcam or face to face) to you and your team.


Susan Bell Founder & Lead Consultant
Sue Bell, Founder & Lead Consultant

We would love to hear from you, and are always happy to talk through research methods and options with you, if you are not sure what you need. Why not get in touch for a free, obligation-free, and confidential conversation.

Find out more about Susan Bell Research.

In the words of our clients

We take the time to understand
Susan took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project.
Government Agency
Collaborative throughout
Susan thoroughly digests the client brief (and) is very collaborative throughout a project from beginning to end and I believe this is one of the reasons that the end research product delivers more than expected.
Marketing Consultant
Global FMCG and Healthcare
Unquestionably professional
“I have always found Susan to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.
Financial Services Organisation
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