Why reading is like running
Here is a short video I made about how reading is like running. If you test your content with users, your readers will not feel like this.
Reading is like running because it is easy to stumble and fall while you are looking ahead. Our user testing will show you how to write to your users so that they read without stumbling.
Neuroscience teaches us that readers suffer from cognitive overload when they try to understand complex content. That is why they stop reading.
The business benefits to expect:
When to test your content
Test pieces of content when:
What to test
Examples of content that we have tested include:
User testing will show you
User testing shows you whether your users will
How we can help
We would love to help you communicate more clearly with your users, customers and members.
We use a combination of qualitative research-based user testing, informed by plain language, behavioural science, and AI. Find out more – contact Sue.
We would love to hear from you, and are always happy to talk through research methods and options with you, if you are not sure what you need. Why not get in touch for a free, obligation-free, and confidential conversation.
Find out more about Susan Bell Research.
