Life’s hallways: the role of liminality in consumer decision-making
The best way out is always through ROBERT FROST Liminal experiences are transitions from one place, state, or emotion to another This is an extract from Susan Bell’s article in…
Author: Susan
Institutional capacity and its impact on productivity
Stakeholder research Susan Bell Research conducted case study interviews with members of the C-Suite in Singapore, Malaysia, India and Bangladesh . The results have ben summarised in this report Institutional…
My message to the IBR 2024 Post Retirement Conference
Women facing retirement with low super balances I spoke on a panel about people with ‘modest’ superannuation. The panel was asked to discuss what superannuation funds could do for members…
Liminality – a rich and versatile concept for researchers and marketers
What is liminality’? There are times in life when we feel betwixt and between, when our identity is shifting. It is as if we are standing at a doorway with…
Susan Bell Research is on the MAS panel
You can find us as The Bell Settlement The Management Advisory Services (MAS) Panel is for government buyers. We are here. We are specialists in research about the older demographic,…
Why we use one-on-one interviews
Many of our projects use one-on-one interviews (IDIs) One on one interviews have long been a staple of most qualitative researchers’ portfolios, but they are often relegated to a minor…
Find out why I am a breath of fresh air!
Retirement Myths: podcast interview Here is the link to my interview as a guest on the Art 2 Aging podcast, where I talked with Chris Henry about the trends in…
Science-based message testing
We use science-based frameworks, plain language, and behavioural principles when testing content Why science helps when testing content Many organisations test their content and messaging before launching new campaigns. Many…
Retirement Village: Semiotic analysis of logo and brand assets
New Lives Of Older Australians Susan Bell Research was asked by an agency client to conduct a semiotic analysis for a retirement village brand. To do this we explored the…