We use science-based frameworks, plain language, and behavioural principles when testing content Why science helps when testing content Many organisations test their content and messaging before launching new campaigns. Many…
Susan Bell Research was asked by an agency client to explore the symbols, shapes, colours, language and touchpoints for a Retirement Village client. We analysed cultural representations of ageing. A…
Tracking new customer experiences over time. Our client has now commissioned three waves of this research, which we conduct annually. It is an online survey that covers how and why…
Older people “believe that they can exert agency at the exact moment when it is needed.” Sarah Holland Batt As the quote from Sarah Holland Batt above says, the current…
Have you noticed how many qualitative research methods there are? The great thing about qualitative research is that there are so many different ways to do it. We can But,…
How well do super funds meet members’ insurance needs? The Australian Securities and Investments Commission (Asic) asked Susan Bell Research to conduct qualitative exploratory research to understand the experiences of…
Super Members Council (it was then called Industry Super Australia) commissioned Susan Bell Research to design an online survey that helped them understand the new ways that pre-retirees and recent…
Susan Bell Research conducted a large scale mixed methods qualitative and quantitative research project for Super Consumers Australia. The research was conducted with people aged between 65 and 83. The…
Our client said: “Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to adapt our business strategy and gain insights…