Why we use one-on-one interviews
Many of our projects use one-on-one interviews (IDIs) One on one interviews have long been a staple of most qualitative researchers’ portfolios, but they are often relegated to a minor…
Author: Susan
Find out why I am a breath of fresh air!
Retirement Myths: podcast interview Here is the link to my interview as a guest on the Art 2 Aging podcast, where I talked with Chris Henry about the trends in…
Science-based message testing
We use science-based frameworks, plain language, and behavioural principles when testing content Why science helps when testing content Many organisations test their content and messaging before launching new campaigns. Many…
Retirement Village: Semiotic Analysis
Susan Bell Research was asked by an agency client to conduct a semiotic analysis for a retirement village brand. To do this we explored the symbols, shapes, colours, language and…
Customer Tracking Surveys: Insurance
Tracking new customer experiences over time. Our client has now commissioned three waves of this research, which we conduct annually. It is an online survey that covers how and why…
Four pre-retiree mindsets
Older people “believe that they can exert agency at the exact moment when it is needed.” Sarah Holland Batt As the quote from Sarah Holland Batt above says, the current…
How do I choose which qualitative method to use?
Have you noticed how many qualitative research methods there are? The great thing about qualitative research is that there are so many different ways to do it. We can But,…
Customer Journey Research: Insurance in Super for ASIC
How well do super funds meet members’ insurance needs? The Australian Securities and Investments Commission (Asic) asked Susan Bell Research to conduct qualitative exploratory research to understand the experiences of…
Advocacy: Retirement Insights for the Super Members Council
Super Members Council (it was then called Industry Super Australia) commissioned Susan Bell Research to design an online survey that helped them understand the new ways that pre-retirees and recent…