Tracking New Customer Experiences Over Time: Insurance
We conduct customer tracking surveys for one of our insurance clients. Our client has now commissioned three waves of this research, which we conduct annually. It is an online survey…
Case Studies
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Unlocking Optimal Retiree Drawdown Decisions
The transition from saving for retirement to spending in retirement is arguably the most complex financial decision a person will ever make. A key question is whether superannuation funds can help retirees make optimal drawdown choices so they spend what they can afford while avoiding the twin risks of underspending and overspending?
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Case Study Using Our Message Testing Framework
Susan Bell Research conducted message testing with older Australians for a communication agency to help them in their work for a super fund client.
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Sensory Qualitative Research: Not Chocolatey Enough
A global food manufacturer wanted to delve further into customer comments that one of their products was ‘not chocolately enough’. What does this mean? Did it mean that the chocolate flavour was too mild? Were colour cues signifying a weak chocolate flavour? Was there simply not enough chocolate?
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Institutional Capacity And Its Impact On Productivity
International stakeholder research Susan Bell Research conducted case study interviews with members of the C-Suite in Singapore, Malaysia, India and Bangladesh . The results have been summarised in this report…
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Retirement Village: A Semiotic Analysis Of Logo And Branding
This is a story about limits The Problem This Case Study Solved The discourse about retirement villages in Australia is complex and evolving. Villages perform a valuable role in our…
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Customer Journey Research: Insurance in Super for ASIC
How well do super funds meet members’ insurance needs? Exploratory qualitative research to understand the experiences of superannuation fund members who ‘engaged with’ their insurance – i.e. contacted the fund…
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Retirement Insights for the Super Members Council
The new ways that pre-retirees make decisions about work and retirement Super Members Council (it was then called Industry Super Australia) commissioned Susan Bell Research to design an online survey…
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Customer Journey Research for an Investment Fund
“Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to adapt our business strategy and gain insights beyond social demographics.”…
