Four pre-retiree mindsets
Older people “believe that they can exert agency at the exact moment when it is needed.” Sarah Holland Batt As the quote from Sarah Holland Batt above says, the current…
Over 55’s Research
Avoid these ‘Ageing is Failing’ myths
From all our research with people in the ‘older’ or mature age demographic, we can tell you one thing: it is soooo easy to get this age group wrong. People…
The truth behind three myths about spending in retirement
Susan Bell Research designed and conducted a survey commissioned by Super Consumers Australia into how and why people over 65 were drawing down their super. The survey busts some of…
As we age, we gain a type of intelligence called ‘crystallised’ intelligence
This means that people draw on what they already know. Crystallised intelligence comes from our experiences and the knowledge we have stored in long term memory. We become very good…
Insights about upcoming retirees
In this post I summarise some recent academic work on retirement focussing on people who could retire but don’t, or who are going through the transition to retirement, and add…
Why use a retiree insights specialist for your over 55s research
These are the benefits you gain from using a specialist in retiree insights for your over 55s research 1. You will see beyond the stereotypes Stereotypes about older people, seniors…
How to use qualitative research for insights about retirement
What is qualitative research? Qualitative research is conversation-based exploratory research. We use it to understand the deep psychological and emotional drivers of behaviour. In this post, I explain what qualitative…
How to pick stock imagery for the older market – and what to avoid
The availability of a great range of stock images is one of the wonders of the modern world – but when your market is the over 60s your stock imagery…
Five facts about older people and tech
In this blog, I share some insights about how to depict retirees in advertising and on websites. Let’s ditch some stereotypes about older people and tech Have you seen your…