Retirement is a time of transition
Retirement is a time when people change and evolve. A time of transition.
Susan Bell Research specialises in research with people approaching, avoiding, living in, and experimenting with retirement in Australia.
Australians over 50 / retirees
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Insights About Ageing
The Global Wellness Institute asked ageing experts from around the world (Including me) this question:
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Life’s hallways: the role of liminality in consumer decision-making
This is an extract from Susan Bell’s article in the magazine QRCA Views (Spring 2025). QRCA Views is published by the Qualitative Research Consultants Association.
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My message to the IBR 2024 Post Retirement Conference
Susan spoke at the 2024 Post Retirement Conference about people with ‘modest’ superannuation.
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Liminality – a rich and versatile concept for researchers and marketers
An explanation of how to use the liminality concept in marketing and research
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Susan Bell Research is on the MAS panel
Information for Government buyers about how to find us on the MAS panel
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Find out why I am a breath of fresh air!
A link to my interview as a guest on the Art 2 Aging podcast, where I talked with Chris Henry about the trends in working and retirement for ‘older people’
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Four pre-retiree mindsets
Find out how the current generation of people approaching retirement age expect to do things their way, when they are ready.
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Avoid these ‘Ageing is Failing’ myths
From all our research with people in the ‘older’ or mature age demographic, we can tell you one thing: it is soooo easy to get this age group wrong
