Life’s hallways: the role of liminality in consumer decision-making
The best way out is always through ROBERT FROST Liminal experiences are transitions from one place, state, or emotion to another This is an extract from Susan Bell’s article in…
Bellbird
My message to the IBR 2024 Post Retirement Conference
Women facing retirement with low super balances I spoke on a panel about people with ‘modest’ superannuation. The panel was asked to discuss what superannuation funds could do for members…
Liminality – a rich and versatile concept for researchers and marketers
What is liminality’? There are times in life when we feel betwixt and between, when our identity is shifting. It is as if we are standing at a doorway with…
Susan Bell Research is on the MAS panel
You can find us as The Bell Settlement The Management Advisory Services (MAS) Panel is for government buyers. We are here. We are specialists in research about the older demographic,…
Why we use one-on-one interviews
Many of our projects use one-on-one interviews (IDIs) One on one interviews have long been a staple of most qualitative researchers’ portfolios, but they are often relegated to a minor…
Find out why I am a breath of fresh air!
Retirement Myths: podcast interview Here is the link to my interview as a guest on the Art 2 Aging podcast, where I talked with Chris Henry about the trends in…
Science-based message testing
We use science-based frameworks, plain language, and behavioural principles when testing content Why science helps when testing content Many organisations test their content and messaging before launching new campaigns. Many…
Four pre-retiree mindsets
Older people “believe that they can exert agency at the exact moment when it is needed.” Sarah Holland Batt As the quote from Sarah Holland Batt above says, the current…
How do I choose which qualitative method to use?
Have you noticed how many qualitative research methods there are? The great thing about qualitative research is that there are so many different ways to do it. We can But,…