Why we use one-on-one interviews
Many of our projects use one-on-one interviews (IDIs) One on one interviews have long been a staple of most qualitative researchers’ portfolios, but they are often relegated to a minor…
Qualitative Research
How do I choose which qualitative method to use?
Have you noticed how many qualitative research methods there are? The great thing about qualitative research is that there are so many different ways to do it. We can But,…
How to use qualitative research for insights about retirement
What is qualitative research? Qualitative research is conversation-based exploratory research. We use it to understand the deep psychological and emotional drivers of behaviour. In this post, I explain what qualitative…
Why and how to use stimulus material in qualitative research
What’s the best way to use stimulus material in qualitative research? Qualitative researchers can use a broad range of stimulus material to get much more out of the discussion or interview…
Online or offline qual? Live or overtime?
How do you work out which qualitative research method to use? There are so many qualitative research techniques and methods available at the moment, it can be a challenge to…