Life’s hallways: the role of liminality in consumer decision-making
This is an extract from Susan Bell’s article in the magazine QRCA Views (Spring 2025). QRCA Views is published by the Qualitative Research Consultants Association.
My message to the IBR 2024 Post Retirement Conference
Susan spoke at the 2024 Post Retirement Conference about people with ‘modest’ superannuation.
Liminality – a rich and versatile concept for researchers and marketers
An explanation of how to use the liminality concept in marketing and research
Susan Bell Research is on the MAS panel
Information for Government buyers about how to find us on the MAS panel
Why we use one-on-one interviews
One on one interviews have long been a staple of most qualitative researchers’ portfolios, but they are often relegated to a minor role, used only for pre-survey work or B2B…
Find out why I am a breath of fresh air!
A link to my interview as a guest on the Art 2 Aging podcast, where I talked with Chris Henry about the trends in working and retirement for ‘older people’
Four pre-retiree mindsets
Find out how the current generation of people approaching retirement age expect to do things their way, when they are ready.
How to choose which qualitative method to use
The great thing about qualitative research is that there are so many different ways to do it. Find out more here
Avoid these ‘Ageing is Failing’ myths
From all our research with people in the ‘older’ or mature age demographic, we can tell you one thing: it is soooo easy to get this age group wrong
