What content testing is and when you need it.
Content testing (also called ‘message testing’) is a research method similar to user testing but it focusses exclusively on content – usually written content.
Plain Language is information that readers can find, understand, and use
‘A communication is in plain language if its wording, structure, and design are so clear that the intended audience can easily find what they need, understand what they find, and…
How to use qualitative research for insights about retirement
What is qualitative research? Qualitative research is conversation-based exploratory research. We use it to understand the deep psychological and emotional drivers of behaviour. In this post, I explain what qualitative…
Why and how to use stimulus material in qualitative research
What’s the best way to use stimulus material in qualitative research? Qualitative researchers can use a broad range of stimulus material to get much more out of the discussion or interview…
How to pick stock imagery for the older market – and what to avoid
The availability of a great range of stock images is one of the wonders of the modern world – but when your market is the over 60s your stock imagery…
What cookbooks and magazines can tell us about Christmas in Australia
This is an article that I wrote for the old website in 2018, that proved very popular. I am reposting it here and will update it in 2022. Subscribe to…
Five facts about older people and tech
In this blog, I share some insights about how to depict retirees in advertising and on websites. Let’s ditch some stereotypes about older people and tech Have you seen your…
The three things to consider when testing written content
Content testing is one of our most popular services. We test lots of written communications from landing Pages, Letters, Fact Sheets to Usage Instructions and Packaging Labels, digital and in…
Don’t test written content in focus groups
Do you want to know if your written content is working well? Then test it in one-on-one interviews, not in a group environment. I love focus groups, especially the in-person…
