We Specialise in Research With People Over 50 and in Communications Testing
We work with organisations that need more than just numbers — they need insights that drive results. From insurance and superannuation to aged care, government, and communications agencies, our clients choose us because we help them truly understand their members and customers.
With tailored qualitative and quantitative research, we reveal the human stories behind customer decisions.
Whether it’s identifying new market opportunities, improving customer journeys, or navigating policy challenges, Susan Bell Research delivers the clarity you need to act with confidence.
We have decades of experience in financial services research, and are also highly experienced in research about food and drink, personal care and household care.
Understanding The Needs And Attitudes Of People Over 50
No other Australian insights agency has the breadth and depth of expertise that Susan Bell Research has when it comes to researching the needs, behaviour and attitudes of people in their 50s, 60s, 70s and 80s.
We have worked extensively with government agencies, advocacy groups, superannuation funds and aged care companies, covering
Communication Testing
We test messages of all kinds, communication territories, and CVPs.
The Susan Bell Research Engagement Testing Framework provides a structured approach to evaluating the effectiveness of communication by understanding how audiences engage with or disengage from content. We find the gap between your intended message and the message that customers receive.
Finding the gap begins with assessing initial appeal, then in gauging clarity and tone and finally in motivation to act.
We work with insurance companies, superannuation funds, aged care companies, associations, and communications agencies, on written offers, letters, taglines and propositions. We have tested
Message testing is a core speciality of ours based on our decades of experience in Linguistics, Psychology and Plain Language.
Our Consultancy Practice
We also work on consultancy assignments on a broad range of topics for marketing and communications professionals in small, medium or large organisations. We have experience in:
“I have always found Susan Bell to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.“
