Specialists In How To Engage Retiree Audiences
We work with organisations that need more than just numbers — they need insights from real people. Our clients in insurance, superannuation, aged care, government, and communications agencies choose us because we help them truly understand their members and customers.
With tailored qualitative and quantitative research, we reveal the human stories behind customer behaviour and decisions.
Whether it’s revealing the language and services that will engage your audience, improving member experiences, or providing evidence for policy challenges, Susan Bell Research delivers the clarity you need to act with confidence.
We have decades of experience in financial services research, and are also highly experienced in research about food and drink, personal care and household care.
Understanding The Needs And Attitudes Of People Over 50
No other Australian insights agency has the breadth and depth of expertise that Susan Bell Research has when it comes to researching the needs, behaviour and attitudes of people in their 50s, 60s, 70s and 80s. We have worked extensively with government agencies, advocacy groups, superannuation funds and aged care companies, covering
Test your messaging to find out works and what doesn’t
Testing content reveals the gap between the message the business intended to convey and the one customers received.
The Susan Bell Research Engagement Testing Framework provides a structured approach to evaluating the effectiveness of communication by understanding how audiences engage with or disengage from content.
We work with insurance companies, superannuation funds, aged care companies, associations, and communications agencies, on written offers, letters, taglines and propositions. We have tested
Message testing is a core speciality of ours based on our decades of experience in Linguistics, Psychology and Plain Language.
Marketing and Customer Research
We also work on marketing and sensory research projects We have experience in:
“I have always found Susan Bell to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.“
