The 5 things marketers should know when targeting the over 60s
This post introduces you to the five things that marketers should know when targeting the over 60s. Our corporate and policy clients have started to develop communications and strategies aimed…
Sensemaking for insights: interviewing and analysis
We use sensemaking in two ways.
First, in our people-centric approach to interviewing.
Secondly, in our non-linear, zoom in and out iterative analysis process
Online or offline qual? Live or overtime?
How do you work out which qualitative research method to use? There are so many qualitative research techniques and methods available at the moment, it can be a challenge to…
