WHAT WE DELIVER

We are the only research agency specialising in the new lives of older Australians — a demographic that’s wildly diverse, rapidly evolving, and too often misunderstood. To understand this group properly, we’ve developed proprietary methods that reveal the subtleties of their attitudes, aspirations, and choices.

But our expertise doesn’t stop there. We’re also leaders in communications testing — especially in the field of plain language research. We’ve created our own content-testing framework, which helps organisations refine complex documents so they’re clear, actionable, and understood. This means that super funds and insurance companies can be confident their member communications make sense. Government agencies can be confident that their service information is accessible, and businesses can communicate with customers in a way that builds trust.

Our research toolkit spans focus groups, ethnography, cultural decoding, surveys, and in-depth interviews — on topics as varied as health apps, retirement living, superannuation, technology, food and drinks, and investment behaviours. This range allows us to deliver richer insights for clients across industries.

WHY CHOOSE US

For more than 30 years, Susan Bell Research has been a trusted name in qualitative research and insights. Based in Sydney, we’re proud to hold ISO 20252 accreditation and be Company Partners of the Research Society — a mark of our commitment to global research standards and ethical practices.

Our expertise isn’t confined to one method. Instead, we bring together qualitative depth, semiotics expertise, and survey research to uncover insights that go beyond the obvious. Over the decades, we’ve built a reputation for designing research that helps our clients not only meet their strategic objectives but also create products, services, and experiences that genuinely improve people’s lives.

HOW WE PARTNER

We don’t just run research projects — we partner with our clients. Our process is high-touch and collaborative from start to finish. It begins with you sending us a brief, which leads to a Discovery call to unpack the scope and objectives. From there, we design a custom research strategy, submit a proposal, and schedule a Clarification call to refine the plan before we begin.

Once a project is commissioned, we commit significant time to crafting interview guides and survey questions, testing them, and ensuring you have input before we launch. Throughout the research process — whether we’re conducting Zoom interviews with investors, decoding wellness imagery, or running focus groups on tech adoption — we keep you updated every step of the way.

When we deliver findings, they don’t just sit in a report. They’re clear, actionable, and built for impact. And because we include revisions in our process, you have the space to shape how those findings are shared internally — ensuring the insights we deliver lead to decisions that matter.

TESTIMONIALS

Susan Bell Research is a Corporate Partner of the Research Society, meaning we uphold strict standards of honesty, impartiality, confidentiality, and respondent privacy.
We are a division of Les Bell & Associates Pty Ltd (ABN 44 350 636 020) and hold ISO 20252 accreditation, with strong data protection policies in place.
Our security practices go well beyond industry expectations.
Certificates for Professional Indemnity and Public & Product Liability Insurance are available on request.