How to pick stock imagery for the older market – and what to avoid
The availability of a great range of stock images is one of the wonders of the modern world – but when your market is the over 60s your stock imagery…
What cookbooks and magazines can tell us about Christmas in Australia
This is an article that I wrote for the old website in 2018, that proved very popular. I am reposting it here and will update it in 2022. Subscribe to…
Five facts about older people and tech
In this blog, I share some insights about how to depict retirees in advertising and on websites. Let’s ditch some stereotypes about older people and tech Have you seen your…
The 3 things to consider when testing written content
Content testing is one of our most popular services. We test lots of written communications from landing Pages, Letters, Fact Sheets to Usage Instructions and Packaging Labels, digital and in…
Don’t test written content in focus groups
Do you want to know if your written content is working well? Then test it in one-on-one interviews, not in a group environment. I love focus groups, especially the in-person…
The 5 things marketers should know when targeting the over 60s
This post introduces you to the five things that marketers should know when targeting the over 60s. Our corporate and policy clients have started to develop communications and strategies aimed…
Information journeys are a type of customer experience journey
What are information journeys? Information journeys are a form of customer experience journey. The focus is on the information resources that users use and the order they use them in….
Sensemaking for qualitative insight
Sensemaking is a generous and innovative way to think about people. Sensemaking is a holistic way of thinking about people and how they live their lives and make the decisions…
Online or offline qual? Live or overtime?
How do you work out which qualitative research method to use? There are so many qualitative research techniques and methods available at the moment, it can be a challenge to…
