Avoid these ‘Ageing is Failing’ myths
From all our research with people in the ‘older’ demographic, we can tell you one thing: it is soooo easy to get this age group wrong. People in this age…
How to get rid of gobbledygook from your writing
You know what gobbledygook is! It is the letters, emails and official documents that businesses and goverments send to their customers. The big question is ‘why do businesses do this?’…
The truth behind three myths about spending in retirement
Susan Bell Research designed and conducted a survey commissioned by Super Consumers Australia into how and why people over 65 were drawing down their super. The survey busts some of…
Work voice is a style of writing common in workplaces
Which is where it belongs Work voice is a formal, impersonal and somewhat ponderous writing style that people who work in corporate offices or government departments use when writing to…
As we age, we gain a type of intelligence called ‘crystallised’ intelligence
This means that people draw on what they already know. Crystallised intelligence comes from our experiences and the knowledge we have stored in long term memory. We become very good…
The research methods we use to reveal how people think, feel and live their lives
I was at a marketing conference recently, and I introduced myself to people as ‘a researcher’. The question I was asked was: ‘Qual or quant?’ I said ‘Both – and…
The ONE reason why business writers use jargon, and how to fix it
Jargon: everyone hates it but most of us use it. Why is that? Jargon is the technical language that makes sense to people in a particular speciality or company but…
Why reading is like running
Here is a short video I made about how reading is like running. If you test your content with users, your readers will not feel like this. https://youtu.be/FbbIB1C1sys Reading is…
Insights about upcoming retirees
In this post I summarise some recent academic work on retirement focussing on people who could retire but don’t, or who are going through the transition to retirement, and add…
