Our Engagement Testing Framework Specifically For Written Content

We have developed a message testing framework that is specifically for written content.

Readers engage with written content when:

• The writer and reader share common ground, using the same language and having a similar worldview.
• The tone is empathetic rather than judgmental or threatening. Readers typically use evidence of empathy as a heuristic to encourage them to keep reading
• The content is easy to navigate, with clear next steps that are not buried in the text. Easy steps create cognitive fluency.

The diagram below illustrates how important tone of voice is to both initial appeal and the call to action.

Confidentiality and privacy

You can trust your content with us.

We are members of the Research Society and are therefore bound by the Code of Professional Behaviour that protects the privacy of your members and the confidentiality of your information. We are also accredited to the ISO 20252 standard for both qualitative and quantitative research and as such have strict data protection and information security protocols in place.

To find out more. contact Sue.