We Specialise In Research with Australians Over 60
This is a fascinating and ever-changing stage of life that deserves to be better understood
CEO and Founder Susan Bell
We Fill A Gap In The Australian Research Industry
We specialise in customised insights and data about the the lives of people over 60.
As specialists in this age group we avoid the wrong assumptons made by researchers who do not know this market as well as we do.
You Will Learn The Real-life Experiences Of This Age Group
You will learn from us the real-life experiences, behaviour, attitudes and perceptions of people who are at that stage of life when they have perhaps become empty nesters, maybe become grandparents and are considering or experiencing massive shifts in their attitudes to health and fitness and work and retirement.
Expect us to bust some well-established myths about ageing and retirement.
Ideal For Businesses And Government
Our services are ideal for businesses and governments who want to understand the behaviour, emotions, needs, wants, lives and perceptions of anyone over 60 whether that is about personal care, housing, work and retirement, money, health or aged care or something else.
Research Methods Tailored To This Market
We use qualitative research, surveys and cultural insight in our work. Everthing we do is tailored to this age group and to the exact needs of our clients.
Susan Bell Research Clients
Our Specialist And Consultancy Services
‘Let’s End Gobbledygook’
We test whether your customers understand your content, and know what to do. This service is ideal for making sure that you communicate complex or difficult content clearly
In The Words Of Our Clients
Giving Our Clients Insights Into What People Do, Think, Feel And Understand Is What We Do Every Single Day.
.
Because We Want To Make a Better World
Since we opened our doors in 1994 our aim has been to design research that helps our clients identify products, services and experiences that meet their strategic objectives and help create a better world for the people that they serve.
About Susan Bell Research
Susan Bell Research was founded by Susan Bell in 1994 in Sydney.
We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders.
Insights From Our Retiree Research
“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions”