Research Consultancy

Specialists In Research With People Over 60

We Are Also THE Experts in Written Content Message Testing

We Specialise In Research with People Over 60

“Over the last few years Susan Bell has created a special place as THE researcher looking at rethinking what retirement means and how people plan and live out the three or four decades after they hit their 60s. Not every one is the same or plans/creates the same new life they build for themselves.“
David McCaughan

We fill a gap in the Australian research market because we specialise in marketing and communications research for the older market – people over 60 generally – including research about retirement.

As specialists we have come to understand the hidden depths and diversity of this long stage of life. It is a time full of momentous life transitions such as becoming empty nesters, maybe becoming grandparents and involving massive shifts in attitudes to health and fitness, work and retirement.

Our services are ideal for businesses and governments who want to understand the behaviour, emotions, needs, wants, lives and perceptions of anyone over 60 whether that is about personal care, housing, work and retirement, money, health or aged care or something else.

We have a team of research partners who are experts in qualitative research, ethnogrpahy, quantitative survey methods, sensory research and cultural insight. Everthing we do is tailored to the exact needs of our clients.

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Susan Bell Research Clients

Our Specialist And Consultancy Services

People Over 60

We custom design, conduct and interpret research among people over 60 (or so) on any topic.
Methods include concept and product development and testing, behavioural and attitudinal segmentation, and journeys, qualitative research, ethogrpahy, surveys and semiotics.

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Message Testing

We are the only research agency that combines expertise in written language, plain language, interaction design, user testing and research methods. We are the ideal partner for organisations who want to communicate complex or difficult content clearly in plain language.

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Research Consultancy

We design and conduct market and social research – for any market – on any topic, such as investments, productivity, insurance, food and beverages and health for apps, brands, products, services and strategies.

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In The Words Of Our Clients

Unquestionably professional

“I have always found Susan to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.“

Financial Services Organisation

Took the time to understand

“Susan took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project.“

Government Agency

Delivered more than expected

“Susan thoroughly digests the client brief (and) is very collaborative throughout a project from beginning to end and I believe this is one of the reasons that the end research product delivers more than expected.“

Marketing Consultant

Global FMCG and Healthcare

Excellent research outcomes

“Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to adapt our business strategy and gain insights beyond social demographics.”

INVESTMENT COMPANY

The insights we need

“We have worked with Susan Bell for the third year in a row now and the experience is always seamless. She takes the time to make sure we formulate questions to really get the insights we need.”

NOT-FOR-PROFIT

Comprehensive advice

“Susan understood the needs of both us as a client and our market well. Most importantly, she provided comprehensive advice on how to word questions to avoid bias and maximize user response.”

INVESTMENT COMPANY

Giving Our Clients Insights Into What People Do, Think, Feel And Understand Is What We Do Every Single Day.

Because We Want To Make a Better World

Since we opened our doors in 1994 our aim has been to design research that helps our clients identify products, services and experiences that meet their strategic objectives and help create a better world for the people that they serve.

About Susan Bell Research

Susan Bell Research was founded by Susan Bell in 1994 in Sydney.

We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders.

ABOUT SUSAN BELL RESEARCH