Research Services
When You Need Research Consultancy and Specialist Services
Clients use our custom-designed research for a wide range of business opportunities and policy issues. From market opportunity research and analysis to customer journey research – and everything in between, Susan Bell Research provides the insights you need. Our experience shows that knowing how, when and why a technique works is valuable in knowing exactly what method to use for each individual client.
While mainly a research consultancy practice, we offer two complementary specialty services: insights about retirees and older Australians and message and content testing.
Our Consultancy Practice
Our typical consultancy clients are marketing and communications professionals in small, medium or large organisations. Projects we specialise in are:
Speciality: Retirees, Older & Mature Age Australians
Specialty: Message and Content Testing
Organisations look to us to simplify and clarify complex or difficult ideas in their written content. Our expertise in Plain Language principles allow us to support clients in creating clear, concise communication for their audience. Some of this work includes
- landing pages
- redemption letters
- brochures
Skills and experience we bring to these projects include impartiality, research design skills, studies in interaction and knowledge of the neuroscience of language
A few of the methods employed to get the best results include
- highlighter tests
- user interviews
- surveys
