√ Finance - insurance, investment ...
√ Food and beverage
√ The Arts
√ Technology and infrastructure
√ Disability and welfare
√ One-on one interviews
√ Online communities
√ Focus groups
√ Discourse analysis…
√ Business to business
√ General public…
√ Customer, user and victim experience
√ Product and packaging
Have you communicated clearly?
Consumer testing tests whether people understand your written words.
We developed this service using our specialist linguistic expertise. It has been used by many of the largest financial services organisations in Australia.
We have helped these organisations create and rewrite their letters, statements, disclosure documents and forms so that people understand them. Read about our trial offer here.
For changing and complex markets
We have used our social science training to design a brand new service called Sensemaking that draws on our work with clients in changing or complex environments.
It helps us understand how buyers and users are thinking and feeling and how their beliefs and motivations are driving the choices they make. It is relevant to organisations focusing on sustainability and lifestage changes and any market where people make complex decisions. Read more here.
For product and service development and reformulation
We offer a unique qualitative research method that helps businesses develop products and services to meet the sensory expectations of their customers.
We combine our qualitative research expertise and our linguistic knowledge to identify the sensory language that consumers use to describe what they want to experience and what their senses are telling them.…