• Market and social research based on the social sciences

  • Specialty: qualitative research

  • Specialty: sensemaking

  • Specialty: Consumer testing

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Our boutique agency specialises in providing clients with insights based on the social sciences


    Highly-skilled qualitative and quantitative researchers working to high ethical standards. We design, conduct and and analyse business-to-business, government-to-business, government-to-citizen and business-to-consumer research.

    We are original thinkers whose insight comes from our training in psychology, linguistics, sociology, anthropology, and semiotics. We design our research based on our knowledge of what people do, how they talk, and how they think and feel. 

    Our sensemaking insight: we can understand the needs, drives, perceptions and attitudes of consumers, customers, stakeholders, citizens, and business decision-makers if we recognise that they are trying to make sense of their experiences.

    We are document testing experts.  We use our unique blend of linguistics knowledge, research expertise and skills in plain writing and information design to help organisations test business, regulatory and technical documents and forms.