Have Clarity and Take Confident Action

Research For Smarter Decisions, Driven By Insights

“I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them.”
James P. Spradley, social scientist and professor of anthropology

The Insights You Need For Smarter Decisions

To be confident that you are making the best and smartest decisions, you first of all need the correct information.

Are you creating messaging, strategy and creative collateral that converts?
Do you know how to help your clients overcome buyer objections so people will act?
Do you understand the mindset and behaviours of your target demographic?

What if you could

understand how to authentically engage with the mature age and retiree demographic to create a real connection
appropriately target your ideal client, and stop wasting time and money on campaigns that don’t work
use insights to develop plain and easily understood messaging to achieve your desired outcome
successfully launch a new product or service your target market will engage with

If you’re unsure about how to get the data you need to make smarter decisions… We can help you get clarity.

Susan Bell Research is a research consultancy that specialises in research with mature-age people – including retirees – message testing and research consultancy. Our work includes qualitative research and surveys.

Spend more time flawlessly executing your plan and less time wondering if you’re focused on the right things. After all, without a foundation of research, any idea is a good idea.

CONTACT ME FOR A FREE CONSULTATION

Our Specialties

Mature age man smiling while wearing headphones and looking at a phone as if he is listening to music

Research With ‘Older’ People

If you are a marketer targeting the mature age group, or a policy maker focussing on people in retirement or aged care, you need to know that your strategies are based on data and evidence, NOT on out-dated assumptions.

Backed by our extensive knowledge of this diverse age group, we have developed a suite of research methods including behavioural tracking, concept testing, market segmentation and cohort analysis, customer journeys, and imagery analysis.

LEARN MORE

Young woman on chair with laptop as if she is testing content

Content And Message Testing

When your organisation needs independent, impartial and evidence-based guidance on how to write simple and effective content that is based on understanding your customers or members.

Our clients commission this work to help them write simpler documents such as statements, letters, and forms. Our proprietary testing frameworks are based on plain language principles, neuroscience, interaction design, and behavioural psychology.

LEARN MORE

Who We Serve

Susan Bell Research’s area of industry expertise includes:

Financial Services Organisations
Governments
Not For Profits
Health and Aged Care
Marketing Agencies

Our Clients

We are proud to work with organisations that care about the wellbeing of their users, customers, members and stakeholders

Testimonials

Unquestionably professional

“I have always found Susan to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.“

Financial Services Organisation

Took the time to understand

“Susan took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project.“

Government Agency

Delivered more than expected

“Susan thoroughly digests the client brief (and) is very collaborative throughout a project from beginning to end and I believe this is one of the reasons that the end research product delivers more than expected.“

Marketing Consultant

Global FMCG and Healthcare

Excellent research outcomes

“Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to adapt our business strategy and gain insights beyond social demographics.”

INVESTMENT COMPANY

The insights we need

“We have worked with Susan Bell for the third year in a row now and the experience is always seamless. She takes the time to make sure we formulate questions to really get the insights we need.”

NOT-FOR-PROFIT

Comprehensive advice

“Susan understood the needs of both us as a client and our market well. Most importantly, she provided comprehensive advice on how to word questions to avoid bias and maximize user response.”

INVESTMENT COMPANY

Insights From Our Retiree Research

“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions”

CLICK HERE TO DOWNLOAD OUR REPORT ‘SPENDING AND SAVING IN RETIREMENT’