Have Clarity. Take Confident Action

Insights For Smarter Decisions


I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them.”

James P. Spradley, social scientist and professor of anthropology

The Insights You Need For Smarter Decisions

First, you need information for the decisions that you need to make

To be confident that you are making the best and smartest decisions, you first of all need the right information for you.

  • Do you understand the world from your customers’ point of view?
  • Are you creating messaging, strategy and creative collateral that resonates with them?
  • Do you know how to help your customers overcome their pain points and objections so they act?
  • Do you understand the mindset and behaviours of your target demographic?

What if you could

  • understand how to authentically engage with the people in their mature age and retiree demographic so you create a real connection with them
  • appropriately target your ideal client, and stop wasting time and money on campaigns that miss the mark
  • use insights to develop clear and easily understood messaging to achieve your desired outcome
  • successfully launch a new product or service your target market will engage with

If you’re unsure about how to get the data you need to make smarter decisions… We can help you get clarity.

Susan Bell Research is a research consultancy that specialises in research with mature age people – including retirees. Our work includes qualitative research and surveys.

Spend more time flawlessly executing your plan and less time wondering if you’re focused on the right things. After all, without a foundation of research, any idea is a good idea.

Then you need specialist research expertise

These organisations have benefitted from our values and expertise:

  • Financial Services Organisations
  • Governments
  • Not For Profits
  • Health and Aged Care organisations
  • Marketing Agencies

Testimonials

“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions”