Our Specialties
Content And Message Testing
When your organisation needs independent, impartial and evidence-based guidance on how to write simple and effective content that is based on understanding your customers or members.
Our clients commission this work to help them write simpler documents such as statements, letters, and forms. Our proprietary testing frameworks are based on plain language principles, neuroscience, interaction design, and behavioural psychology.
Who We Serve
Susan Bell Research’s area of industry expertise includes:
- Financial Services Organisations
- Governments
- Not For Profits
- Health and Aged Care
- Marketing Agencies
Our Clients
We are proud to work with organisations that care about the wellbeing of their users, customers, members and stakeholders
Testimonials
Insights From Our Retiree Research
“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions”