The Agency You Need For All Your Research With People Over 60

And we Also Offer A Unique Message Testing Service Based On Plain Language

The Over 60’s And Retiree Markets: A Time Of Change

Over the next few years, this age group will need and indeed demand very different products and services from those offered to previous generations.

If you are a marketer targetting the older age group, or a policy maker focussing on the needs of people in retirement or aged care, we can help you.

We can help you get and stay ahead by conducting research based on a real understanding of this age group.

“Over the last few years Susan Bell has created a special place as THE researcher looking at rethinking what retirement means and how people plan and live out the three or four decades after they hit their 60s. Not every one is the same or plans/creates the same new life they build for themselves.“
David McCaughan

Why You Need Our Research To Get And Stay Ahead In This Market

We design our research based on our knowledge of this market. We know:

How to reach this market for research and the methods and techniques that work the best
How diverse this age group is. It is the most diverse group in our culture!
The needs and behaviours of this age group and how these needs and behaviours are changing
The images and language that work – or fail – with this audience

Research methods designed specifically for this age group:

Track behaviour change

Understand how this age group’s behaviours, lifestyles, aspirations, beliefs and values are changing.

Segment your market

Different cohorts in this age group are making very different choices about how they want – or are able – to live this part of their lives.

The customer journey

The key customer journey triggers and milestones – and the knowledge and cognitive barriers that get in the way.

Semiotic analysis

Language and imgery analysis to reveal how not avoid alienating or disengaging your customers

We Help You Avoid The Myths That Would Keep You Stuck In the Past

When you work with us, we will stop you falling into the traps that have befallen other organisations who are still stuck in the past. For more on these myths check out our blog.

We have a team of research partners and knowledge seekers who are experts in qualitative research, ethnography, quantitative survey methods, sensory research and cultural insight. Everthing we do is tailored to the exact needs of our clients.

CONTACT SUSAN TO FIND OUT MORE

Working With Us

Many of our clients are some of Australia’s largest super funds and insurance companies. Others are boutique investors, aged care and disability specialists, advocacy groups and government agencies. Our work has been cited in many submissions to government.

We are very keen to work with any business or government agency that is seeking knowledge about this age group whether that is about personal care, housing, work and retirement, money, health or aged care or something else.

Our Specialist And Consultancy Services

People Over 60

We custom design, conduct and interpret research among people over 60 (or so) on any topic.
Methods include concept and product development and testing, behavioural and attitudinal segmentation, and journeys, qualitative research, ethogrpahy, surveys and semiotics.

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Message Testing

We are the only research agency offering expertise in written language, plain language, interaction design, user testing and research methods. We are the ideal partner for organisations who want to communicate complex or difficult content clearly in plain language. For any demographic

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Research Consultancy

We design and conduct market and social research – for any market, any demographi on any topic. Examples include financial advice, investments, productivity, insurance, food and beverages and health for apps, brands, packaging. products, services and strategies.

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In The Words Of Our Clients

Unquestionably professional

“I have always found Susan to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.“

Financial Services Organisation

Took the time to understand

“Susan took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project.“

Government Agency

Delivered more than expected

“Susan thoroughly digests the client brief (and) is very collaborative throughout a project from beginning to end and I believe this is one of the reasons that the end research product delivers more than expected.“

Marketing Consultant

Global FMCG and Healthcare

Excellent research outcomes

“Sue and the team managed research unpacking our investors’ mindset and behaviours. The research outcome was excellent, allowing us to adapt our business strategy and gain insights beyond social demographics.”

INVESTMENT COMPANY

The insights we need

“We have worked with Susan Bell for the third year in a row now and the experience is always seamless. She takes the time to make sure we formulate questions to really get the insights we need.”

NOT-FOR-PROFIT

Comprehensive advice

“Susan understood the needs of both us as a client and our market well. Most importantly, she provided comprehensive advice on how to word questions to avoid bias and maximize user response.”

INVESTMENT COMPANY

Giving Our Clients Insights Into What People Do, Think, Feel And Understand Is What We Do Every Single Day.

Because We Want To Make a Better World

Since we opened our doors in 1994 our aim has been to design research that helps our clients identify products, services and experiences that meet their strategic objectives and help create a better world for the people that they serve.

About Susan Bell Research

Susan Bell Research was founded by Susan Bell in 1994 in Sydney.

We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders. We are a division of Les Bell & Associates Pty Ltd.

ABOUT SUSAN BELL RESEARCH