The Susan Bell Research process

The infographic above explains our process: from Discovery Call, through our commitment to understanding you, submitting a proposal and responding to your feedback - then  our onboarding process to brief our team, preparation of research materials (again with your feedback), project kick off and analysis and reporting.

We work very closely with our clients to understand their needs

As one client with over 30 years’ experience Senior Executive positions/ Global FMCG and Healthcare put it:

"Susan thoroughly digests the client brief, seeks to comprehensively understand the business and its deliverables, asks the right questions and then formulates the appropriate methodology to meet the research objectives."  

Who we work with

We work with organisations of any size, in any sector. We have conducted: a general public survey about needs and perceptions for a small Association; customer journey research with clients of a medium-sized insurance provider; usability testing for a major bank; and many more.


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We are members of the Research Society so we are bound by the Code of Professional Behaviour. This includes guaranteeing the confidentiality of client information.


For a quote or a confidential discussion about your research needs