We work closely with our clients to understand their needs

"Susan thoroughly digests the client brief, seeks to comprehensively understand the business and its deliverables, asks the right questions and then formulates the appropriate methodology to meet the research objectives."  Senior Executive positions/ Global FMCG and Healthcare

How we design research to meet your needs

All you need to do is explain your problem to us and we will show you the research approach or approaches that will solve that problem for you within your budget. Your information needs are unique. It is more cost-effective to ask us to design the right method than it is for you to to buy an 'off the rack' method that in the end does not give you what you want.  We bring decades of experience to this, so we can quickly identify the right method and technique to give you the answers you need.

  • We use our detailed discovery process, described below
  • We spend the time to study your industry or speciality

  • We use frameworks based on our social science, linguistics and marketing knowledge.

The Susan Bell Research process

The infographic below explains our process: from Discovery Call, through our commitment to understanding you, submitting a proposal and responding to your feedback - then  our onboarding process to brief our team, preparation of research materials (again with your feedback), project kick off and analysis and reporting.



Who we work with

We work with organisations of any size, in any sector. We have conducted: a general public survey about needs and perceptions for a small Association; customer journey research with clients of a medium-sized insurance provider; usability testing for a major bank; and many more.

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We are members of the Research Society so we are bound by the Code of Professional Behaviour. This includes guaranteeing the confidentiality of client information.

How to talk to us about the research you need

The best research starts with a conversation

If you are not sure what you need, or would appreciate our advice, we offer free consultation.  We can also give you a quote to your specifications. To help us quote or advise you, here are some things to think about:

Why do you need research or testing?

  • Tell us why you want to conduct the research. It doesn't need to be more than a sentence or two. Perhaps it is 'to understand the needs and perceptions of our members', or 'to test how clearly we communicate' for example.
  • For example, you may want to measure how many people do or think something. If so, we will need quantitative research of some kind, like a survey. If the objective is to explore the customer journey, you will need some form of qualitative research such as an in-depth interview, an online focus group, face to face focus group or ethnography (observation). If you don't know, don't worry - we will explain the pros and cons of each approach.

Who is your target market?

  • Who are your customers, members, users, or stakeholders etc? Try to be as specific as you can. If you are planning to use a customer or member list, roughly how many people are on the list?

What do you want to test or what do you need to know?

  • What resources do you want to test? How do people interact with these resources, why and when?

  • When do you need this by?