We test all kinds of content

Clear and engaging content is the key to communicating and connecting effectively with your users, customers and stakeholders. That is why we developed a unique form of moderated user/usability testing specifically for written content. 

  • We test printed and digital content - such as landing pages, forms, print ads, letters, and disclosure documents.

  • We show you how to re-write your content. Our user testing reveals the content that is working and the content that is not working - where 'not working' means you are confusing your users, or leaving them disengaged for example.

  • As a supplier rather than an in-house team we provide testing resources when yours are scarce.

Our unique content testing process

Our content testing is fundamentally about understanding the psychology and language capability of your users and how they interact with you. That is what we created these four steps:

  1. Empathise

  2. Observe

  3. Detect

  4. Propose

Some case stories

Client 1. One of our clients asked us: do our customers understand that they need to download our app? How attractive have we made this offer?

Client 2. Client 2 relies on referrals. We tested how well the form they had designed for referrals worked for users

Client 3. This client asked whether their customers read their disclosure documents and if not how can we encourage them to do so?

In each case we tailored our approach to suit the unique needs of each client and showed them how to resolve the problems we identified.

We are experts in our field, and we are independent and objective.

Our content testing is usually small in scale, is easily affordable and can be turned around quickly. It can be used for digital content and printed content.


Video - The hidden problem in customer experience

In this short video, I explain how our user testing will help you solve a hidden problem in customer experience.  Hint: it's to do with language: 


Email Sue on: This email address is being protected from spambots. You need JavaScript enabled to view it.  Or phone her on +61 0409657317.

We are based in Sydney, Australia and are members of the Research Society with QPR and ISO 20252 accreditation.

 

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