Research for the Baby Boomer, over sixties, and pre-retiree and retiree markets


These research and testing products will be perfect for you if you market products and services to people over sixty, Baby Boomers, and Retirees and if you are a government agency or not-for-profit focusing on retirement or aged care.

This is quite a complex market, so it is best to use an agency like ours that understands this segment  You will learn:

  • How to talk to people over sixty.  What words, phrases and imagery resonate with them and what should you avoid? Don't make the mistake of creating one persona for the over 60'Smarket. You are guaranteed to make that person look more elderly and infirm that is the reality!  We can help you develop real personas based on interviews with real people.

  • The products and services they want. Will people over sixty download your app,? Use your online portal? What products and services do they want from you?

  • How customers over 60 use tech. There are a lot of myths out there about tech use by the Baby Boomer generation. We can show you the truth for your customers.

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It's confidential and obligation free.

Tags: Retirement decisions, Retirees, Pre-retirees, Retiree journey, Retiree experience, Over 50's, Sixties, Babyboomers

What 55 pluses think about retirement

This was the first set of data from our 2020  survey of men and women 55 years and older to be released. The infographic shows tells us what people in this age group who are currently in the workforce think about retirement.

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