The results of our 2021 'Sixty somethings' survey

For a long time now, I have been feeling that marketers misunderstand the sixties market.  I have invested considerable time and money in this market segment so that Susan Bell Research can help our clients develop products, services and experiences and communications that resonate with people aged 60 and over. Here's an infographic with some of our recent data:

 The Over Sixties Market in Australia -Susan Bell Research

Just putting together some new insights into this market. Follow me on LinkedIn to to keep up to date with developments.

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Tags: Retirees, Pre-retirees, Over 50's, Sixties, Babyboomers