Our new product range for the over sixties, and pre-retiree and retiree markets
Research services specifically designed for researching the over sixties market
These research and testing products will be perfect for you if you market products and services to people over sixty, and if you are a government agency or not-for-profit focusing on retirement or aged care.
Customer interviews will teach you how to talk to pre-retirees and retirees about retirement. What are their plans and goals (if any). What language should you use to communicate effectively with them?
Concept testing will show you how to innovate for this target market. This age group does try and adopt new products and services, if those products and services are tailored to their needs.
Don't make the mistake of creating one persona for the over sixties market. You are guaranteed to make that person look more elderly and infirm that is the reality! We can help you develop real personas based on interviews with real people.
This is an age group that looks for information about al kinds of products and services using a range of technologies and different forms of interaction. Our research will tell you what your customers need or want to know at each stage in their information journey, how well that works and how it could be improved.