Sensemaking information journeys

Our Sensemaking approach gives organisations qualitative insight into how and why people search for and use information. 

Sensemaking is most useful to understand 

  • The information journeys for difficult or life-changing decisions and events
  • The information journeys when users don't have any kind of mental map to guide them
  • The information journeys that are full of trial and error.

We learn

  • What search terms do users start out with and how do those terms evolve?
  • How people use digital resources in tandem with other channels - for example consulting an expert after searching is a valid sensemaking strategy
  • What goes wrong in this process, and how do users 'right themselves'.
  • What resources, content, navigation or design affordances will help to create a more coherent and efficient user journey

 Sensemaking information interviews use exploratory qualitative research methods:

  • One on one user interviews,  and/or

  • Sensemaking interviews sometimes benefit from interaction - for example couple / family interviews

 Our sensemaking model

The questions and topics covered in sensemaking interview are shown in our unique sensemaking model which draws on a broad range of social science theories as well as insights from sensemaking projects in information science, anthropology, and cognitive psychology. We can explain it when you This email address is being protected from spambots. You need JavaScript enabled to view it..



The benefit of a sensemaking approach

If you keep hearing the same things in your research projects, you may need to disrupt your own way of thinking. We believe that seeing things from a sensemaking perspective will help you see your research problem with fresh eyes.


Tags: Qualitative Research , sense-making, Information design, Information usability

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