Sensemaking information journeys
Our Sensemaking approach gives organisations qualitative insight into how and why people search for and use information.
Sensemaking is most useful to understand
- The information journeys for difficult or life-changing decisions and events
- The information journeys when users don't have any kind of mental map to guide them
- The information journeys that are full of trial and error.
- What search terms do users start out with and how do those terms evolve?
- How people use digital resources in tandem with other channels - for example consulting an expert after searching is a valid sensemaking strategy
- What goes wrong in this process, and how do users 'right themselves'.
- What resources, content, navigation or design affordances will help to create a more coherent and efficient user journey
Sensemaking information interviews use exploratory qualitative research methods:
One on one user interviews, and/or
Sensemaking interviews sometimes benefit from interaction - for example couple / family interviews
Our sensemaking model
The benefit of a sensemaking approach
If you keep hearing the same things in your research projects, you may need to disrupt your own way of thinking. We believe that seeing things from a sensemaking perspective will help you see your research problem with fresh eyes.