Susan Bell Research offers a user-testing service specifically designed to test the style and tone of information directed to customers and the general public. The question we answer is: was this written in your work voice as if writing to colleagues – or in a voice that your users understand?
Click here to download our infographic about what Work Voice is and why you shouldn't use it!
Susan Bell Research offers government agencies, not for profits and commercial organisations a user-testing service specifically designed to test content, especially complex or technical content.
Even if you have written your content in plain language or according to behavioural science principles, only your users can tell you what they will do with the content you have created. And if they can't tell you , they can show you.
Check out this infographic on the value of professional user testing of written content.
I have created an e book people who have heard about qualitative research but are not sure what to use it for DOWNLOAD OUR QUALITATIVE RESEARCH E-BOOK NOW.
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Sue
Qualitative sensory research is exploratory research which uses qualitative conversational questioning techniques to understand what the target market really wants from a product or service. Its primary use is for products and services where the taste, smell, feel or the sound of the product or service matters. The best examples are foods and beverages and anything with a fragrance.
I have created an e book about it. DOWNLOAD OUR SENSORY QUALITATIVE RESEARCH E-BOOK NOW.
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Sue
Discourse Analysis is one of the most under-used and most insightful qualitative research techniques around. Read more here in our free download DOWNLOAD OUR DISCOURSE ANALYSIS E-BOOK NOW.
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If you like to talk to me about we can use this for your brand, please This email address is being protected from spambots. You need JavaScript enabled to view it.!
Sue
“The ultimate goal of semiotics is to unravel the meanings that are built into all kinds of human products, from words, symbols, narratives, symphonies, paintings and comic books to scientific theories and mathematical theorems.” - (Marcel Danesi)
| File | Description | File size |
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 ebook Semiotics for Brands SusanBellResearch.pdf | 1166 kB |
For a quote or confidential discussion, email: This email address is being protected from spambots. You need JavaScript enabled to view it.or phone: +61 0409657317. We are based in Sydney, Australia.