Ebooks and infographics

Do you write to your customers using your ‘work voice’?

 Susan Bell Research offers a user-testing service specifically designed to test the style and tone of information directed to customers and the general public. The question we answer is: was this written in your work voice as if writing to colleagues – or in a voice that your users understand?

Click here to download our infographic about what Work Voice is and why you shouldn't use it!

 

Only users can tell you what they do with written content

Susan Bell Research offers government agencies, not for profits and commercial organisations a user-testing service specifically designed to test content, especially complex or technical content.

Even if you have written your content in plain language or according to behavioural science principles, only your users can tell you what they will do with the content you have created.  And if they can't tell you , they can show you.

Check out this infographic on the value of professional user testing of written content.

 

 

Qualitative research free e-book

I have created an e book people who have heard about qualitative research but are not sure what to use it for  DOWNLOAD OUR QUALITATIVE RESEARCH  E-BOOK NOW.

I am not asking for your email address for this, so if you like it please This email address is being protected from spambots. You need JavaScript enabled to view it.!

If you like to talk to me about we can use this for your brand or organisation, please This email address is being protected from spambots. You need JavaScript enabled to view it.!

Sue

Sensory qualitative research free e-book 

Qualitative sensory research is exploratory research which uses qualitative conversational questioning techniques to understand what the target market really wants from a product or service. Its primary use is for products and services where the taste, smell, feel or the sound of the product or service matters. The best examples are foods and beverages and anything with a fragrance.

I have created an e book about it.  DOWNLOAD OUR SENSORY QUALITATIVE RESEARCH  E-BOOK NOW.

I am not asking for your email address for this, so if you like it please This email address is being protected from spambots. You need JavaScript enabled to view it.!

If you like to talk to me about we can use this for your product or service, please This email address is being protected from spambots. You need JavaScript enabled to view it.!

Sue

Discourse Analysis free ebook

Discourse Analysis is one of the most under-used and most insightful qualitative research techniques around. Read more here in our free download DOWNLOAD OUR DISCOURSE ANALYSIS E-BOOK NOW.

If you like it please This email address is being protected from spambots. You need JavaScript enabled to view it.!

If you like to talk to me about we can use this for your brand, please This email address is being protected from spambots. You need JavaScript enabled to view it.!

Sue


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