Why you need independent user testing for your content
The benefits of using an independent user testing agency that specialises in written content are:
- Impartiality. People who test their own material sometimes hear what they want to hear. Independent researchers hear everything.
- Interviewing skill. Interviewing someone about their level of understanding is a very different thing from conducting a standard user interview. Interviewing someone who is confused and potentially embarrassed about being confused requires professional interviewing skills. We are research experts who have studied conversation science, so we know what users mean when they 'think aloud'. We understand how people read and how people talk.
- Standards. We are members of the Research Society. We abide by a Code of Professional Behaviour that mandates privacy protection for example.
Our user testing is backed by the science of language, to give you confidence in your content.