We specialise in user testing for complex products and ideas
One of the most difficult challenges that content writers face when writing about complex products is to write in a way that users understand. Will users understand the terminology? How can technical ideas be conveyed clearly without over-simplifying them? Writing about complex products clearly is not an easy task, but it is an important one. Customers who cannot understand you or misunderstand your instructions will have a poor customer experience, leading to poor customer outcomes. That is why user testing is essential.
Our user testing tests for style and tone
There are two ways to write about complex products
The first is to use your 'work voice' when writing to customers. When you write in your work voice you use technical words, abbreviations, long words, and complex sentences; OR
You can write in the voice of your users. Some of the technical words will still be there because they have to be, but others will have gone to be replaced by words that your users understand, in sentences that they can read.
Our user testing for complex products and ideas tests is useful if you need to
Explain technical or unfamiliar information to the general public
Convey ideas or information to a market that a user group that is very unfamiliar to you
Meet compliance or legal requirements
To understand more about how our user testing can help you