What is Duty of Reasonable Care user testing?

Financial services firms need to meet Duty of Reasonable Care obligations because financial services firms have a duty to ensure that consumers do not make inadvertent errors when buying financial services products.

If that is you, to make sure that you are confident in your content, we suggest you do as our other clients have done and test your application forms to make sure that your customers have understood them.  

How will the Duty of Reasonable Care test help?

Susan Bell Research has designed our Duty of Reasonable Care user testing method using our knowledge of the psychology of language, research methods, and regulation.  It will help you understand how customers read and understand your content.  

  • What questions users ask when they interact with your content
  • What puzzles them and what they simply don't understand
  • What they guess at when answering your questions
  • What they don't even read.

This is what one client told us:

"This has given us the best chance we have to give our customers a good  customer experience. The business also benefits because it helped us simplify the process as much as possible and it meets legislative requirements."

How does our Duty of Reasonable Care research work?

We will custom design the research for you. The cost will depend on sample size and specifications.

How do I find out more about Duty of Reasonable Care research?

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For a quote or a confidential discussion about your research needs