Defining your target market 

Are you a small or medium-sized business that needs to understand your target market better? To do that for you, we uncover who your market is, what they really want, what they need, what motivates them and how they make sense of their world.

The steps in a target market definition are

  1. Who: Who your customers or potential customers are. In some markets, you may need to know simple demographics, for business markets the key measures may be role and industry.
  2. Behaviour: Next, discover their current behaviour. What do they do, use or buy, how often, where  etc. 

  3. Motivations: what drives these customers or customers? What are they looking for? Why do they buy from your competitor?

  4. Information sources: where do they go for information?

  5. and more, as relevant to your brand or market