We have conducted Stakeholder Engagement Research for government and not-for-profit organisations. Stakeholder engagement research has particular challenges that we have learnt how to overcome. Here is a testimonial from one recent client.
Knowledgeable, easy to work with and responsive
"Susan Bell Research conducted a survey of stakeholders for our organisation. This was the second time we have worked with Susan Bell Research on a stakeholder survey, and we have found them knowledgeable and easy to work with. Sue and her team provided practical guidance on survey design and strategies for communication with participants. Sue was responsive to any queries that we had throughout the process and delivered agreed outputs on time and to a high standard."
Why it helps to use an expert in stakeholder engagement research
Your stakeholders are important to you - vital even. Do not treat stakeholder engagement research lightly. It is not just a matter of sending out a survey link and expecting stakeholders to engage with you.
As experts in stakeholder engagement research, we know that this form of research is unique and has some demanding requirements.
The challenges peculiar to stakeholder engagement research are that:
Different stakeholders relate and interact differently with the organisation.
Some stakeholders may be more important to the organisation than others.
Some may want different outcomes. It is not unusual for one stakeholder type - businesses say - to prefer less regulation compared with another stakeholder type - such as citizens - who hope for greater protection.
Some stakeholder segments are much easier to research than others.
Stakeholder engagement research - the must do's
It is essential to:
- Use appropriate methods for different stakeholders. This means using hybrid methods, Although this involves more effort, it pays off every time. Some Stakeholder Engagement Research can be conducted qualitatively. Some can use survey methods and some can use both.
If conducting a survey, it is essential to conduct upfront qualitative with each key stakeholder group. Always.
Pilot the survey with members of each key stakeholder group. Always.
Work hard to achieve the response rate for all segments. If we want the CEOs of the ASX100 in our sample, we obviously need to treat them according to their status, even though it may be a more intensive process.
Select sample sizes sufficient for analysis 'by stakeholder segment', when practical.
Have broad internal stakeholder consultation as part of the research design process.
Stakeholder research results are often subject to public scrutiny.
That is why you need to use an independent professional who is an expert in this field. In our view, stakeholder surveys should be in the hands of research agencies (like us) who are prepared to take all of these issues into account and who are happy to work collaboratively with clients. We make sure that your stakeholder assessment is meaningful, useful and credible.
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Tags: Stakeholder Surveys