Qualitative Sensory Research
We are pioneers in consumer sensory insight using qualitative research and have helped many companies develop products that people love to eat or drink.
Qualitative Sensory Research expertise
Our strength is our unique blend of qualitative research skills and linguistic expertise.
We have used these skills many times to define the sensory language - the language that consumers use to describe what they want to experience and what their senses are telling them.
We sometimes work alone and sometimes in partnership with the sensory scientists at Sensory Solutions.
Qualitative Sensory Research methods
One particularly successful project was to describe how to translate biscuit buyers' stated wish for the test product (which had chocolate in it) to be 'more chocolately' into actual product features. We used drawings, shapes, textures, colour swatches, anything really to help people express what they were experiencing and what they wanted.
"Consumer value lies not in the product purchased, not in the brand chosen, not in the object possessed but in the consumption experiences derived therefrom." Bertil Hulten
We have an ebook on sensory qualitative research here. Contact Sue for free access to this ebook.
We are currently working on understanding vegetarianism.
We have worked on biscuits, take away food, frozen food, snacks, ready-made meals, ice-creams, juices and alcohol.