Stakeholder engagement 

We have conducted Stakeholder Engagement Research for government and not-for-profit organisations. Stakeholder engagement research has particular challenges that we have learnt how to overcome. Here is a testimonial from one recent client.

Knowledgeable, easy to work with and responsive

"Susan Bell Research conducted a survey of stakeholders for our organisation. This was the second time we have worked with Susan Bell Research on a stakeholder survey, and we have found them knowledgeable and  easy to work with. Sue and her team provided practical guidance on survey design and strategies for communication with participants. Sue was responsive to any queries that we had throughout the process and delivered agreed outputs on time and to a high standard."

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Digital transformation research and user testing

 "Clear, nuanced and actionable findings"

“Susan helped us conduct market research into potential audiences and best use of digital channels. She took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project. It has been a pleasure working with her and we are very happy with the clear, nuanced and actionable findings the final report has provided.”  Digital transformation client

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Qualitative Sensory Research

We are pioneers in consumer sensory insight using qualitative research and have helped many companies develop products that people love to eat or drink.

Qualitative Sensory Research expertise

Our strength is our unique blend of qualitative research skills and linguistic expertise.

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Cultural insight: Semiotics 

Semiotics is about how ideas are represented in culture.

Let’s say that you want to know how people’s ideas of ‘freshness’ are changing?  You can ask people, but in our experience they will struggle to give you more than you know already.  This is a cultural issue, so you need to use cultural analysis.

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Cultural insight: discourse analysis

Discourse Analysis has a long history. It began in Linguistics (specifically a branch of Linguistics called ‘Pragmatics’) and has since then been refined and developed by psychologists and anthropologists.

In essence, it is qualitative analysis of texts to reveal how ideas and topics are expressed in mass communication – also called ‘the public discourse’.

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