This is the first set of data from our survey of men and women 55 years and older to be released. The infographic shows tells us what people in this age group who are currently in the workforce think about retirement.
Bellbird : Sue Bell's blog
Sue Bell gave a webinar for the Research Society in June 2020. It is about the four different types of sensemaking and includes a case study of her work on vegetarianism.
The Research Society webinar is free and available here:
At the very beginning, you can hear her talking about an earlier event - the QRCA conference on The Future of Qualitative Global Workshop as she was one of the speakers. The QRCA Future of Qualitative event was described as "We welcome qualitative professionals from around the world to join us in exploring what the new frontier of qualitative research will look like and how we can lead the way. Hear from prominent voices in qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. Join us for a thoughtful day of presentations, Q&A, and even small group discussion that can bring new context and inspiration to qualitative research." https://qrca.ce21.com/item/the-future-qualitative-355711#tabDescription
If your market or category is changing, we can help you make sense of those changes. We do that by uncovering how your customers are making sense of it. We use deep qualitative research methods to do this.
While the ability to 'make sense' of our experiences is one of the most fundamental aspects of human cognition, people are not usually aware of this process. As social scientists, we know that people make sense of things by seeing patterns and interpreting what they see according to multiple factors: their emotions, their expectations, their social and cultural norms and their sense of identity. When the environment changes, people have to make sense of it all over again. Humans do this naturally and without conscious awareness. That is why we need intensive qualitative research to explore and uncover these factors.
We have been remote-working here for over over a decade. Jane and I are in different Sydney suburbs. Our virtual administrative assistant Heather is based on the NSW North Coast. Suzanne has been living part-time on the NSW South Coast for a few years now. We have used Zoom, Skype, Adobe Connect, Redback Conferencing - and that old technology the mobile phone. We have not only worked together this way - as an agency, we have conducted probably about a thousand interviews remotely - and several remote presentations as well for international clients. Lots of experience and our knowledge of semiotics, discourse analysis and sensemaking has given us some useful insights:
Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way. Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point
What do vegetarianism and retirement have in common?
Answer 1: they are both evolving and complex consumer landscapes that people try to 'make sense' of.
Answer 2: They are both topics of upcoming conference papers of ours!