According to the GRIT survey, mobile (or 'digital') ethnography is one of the top 20 emerging techniques in 2014.
Sue and Lynne Freeman started experimenting with digital ethnography last Christmas. Here, Lynne talks about what was learnt.
Insights from sociology about moderating online
Written by Suzanne Burdon
and I have embarked on a never-ending journey of understanding the semiotics of Christmas, starting with a social semiotic analysis of the depictions of Christmas food in UK and Australian Magazines. Since, then understanding what Christmas 'means' has become something of a preoccupation.
Some of the things we have learned: