Behavioural Economics has become accepted as fact by some people in the market and social research world. I am not one of those people.
I have three problems with it - to be fair I should say 'problems with applied behavioural economics':
This article is for people who want to use re-emerging qualitative research techniques like individual interviews, focus groups and online communities but who lack the experience to know what technique to use when.
What do vegetarianism and retirement have in common?
Answer 1: they are both evolving and complex consumer landscapes that people try to 'make sense' of.
Answer 2: They are both topics of upcoming conference papers of ours!