I ran a course at AMSRS Winter School yesterday and came away very impressed with the next generation of market and social researchers.
Our topic was one-on-ones, so we mostly talked about qual. Several people there had just a few years' experience in research yet they seemed fully cognizant of the whole range of qual techniques, and had used many of them. Not only that, they were very committed to choosing the right method for the objectives and maintaining very high ethical standards - raising topics such as privacy, confidentiality, and dealing with sensitive issues. I was impressed.
Here is a copy of the article that I wrote for the industry magazine Research News about text analytics: Will text analytics replace qualitative analysis?