What do people want when they ask for sustainable products or investments? 

If you are a researcher, marketer, communications specialist or product developer you may be wondering how to make sense of what seem to be competing trends in sustainability.

Our research has shown that the first step is to realise that what people mean by sustainability is probably different from what you mean.

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Our contribution to Treasury’s Retirement Income Review

The Treasury Retirement Income Review report is out. Great to see our work cited!

 

Industry Super Australia commissioned us to conduct a survey to find out how much superannuation retirees and pre-retirees have, as well as how much they owe in debt. One of the significant findings of our survey was that people who retired involuntarily had less money and more debt in retirement. on average.

 

About half of retirees retire earlier than they expected to because their work opportunities ran out or because of their or someone else’s health problems

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Making sense of change and complexity

If your market or category is changing, we can help you make sense of those changes. We do that by uncovering how your customers are making sense of it. We use deep qualitative research methods to do this.

While the ability to 'make sense' of our experiences is one of the most fundamental aspects of human cognition, people are not usually aware of this process. As social scientists, we know that people make sense of things by seeing patterns and interpreting what they see according to multiple factors: their emotions, their expectations, their social and cultural norms and their sense of identity. When the environment changes, people have to make sense of it all over again.  Humans do this naturally and without conscious awareness. That is why we need intensive qualitative research to explore and uncover these factors.

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