Why your marketing campaign to sixty somethings might not be working
Is your marketing to people in their sixties working?
Many businesses are vying for the attention of people in their sixties, but are they doing it well? In this article, I suggest that marketing that uses stock imagery of older people shows them living empty lives.
This thought really came home to me when I was looking for images of people in their sixties for my recent presentation for the ‘Retirement is all different now’ webinar. So many of the images I found left me feeling uncomfortable in a way that I couldn’t quite define.