Here is a selection of the many testimonials that we have received over the years. A key theme: our commitment to designing the research to suit our client's unique needs, and advising and working collaboratively with our clients.

Testimonial from a marketing client

"I have commissioned two research projects from Susan Bell Research over the past year. In both projects Susan has delivered highly professional, insightful, robust and actionable reports. Susan thoroughly digests the client brief, seeks to comprehensively understand the business and its deliverables, asks the right questions and then formulates the appropriate methodology to meet the research objectives.

Susan is very collaborative throughout a project from beginning to end and I believe this is one of the reasons that the end research product delivers more than expected. She also is very happy to answer any questions or give opinions when asked well after the actual research project has ended."

Over 30 years’ experience Senior Executive positions/ Global FMCG and Healthcare.

Testimonial from a financial services client

"I have always found Susan to be unquestionably professional in her approach to the research assignment, sensitive to associated business information and the often confidential research themes that resulted.  ....  This was especially true when the research brief required additional value add from the supplier. Susan is skilled at working with management to fundamentally understand what the business is trying to achieve and how to go about actioning the market research findings."

Head of insights, financial services organisation 

Testimonial from a usability client

"I found the findings helpful and valuable in confirming the opportunities needed to make our PDS better meet customer needs. "

 Product manager, Australian Bank

Testimonial from a government client

"My sincere thanks for your considered guidance and intelligent comments and suggestions on various iterations of the member survey"

Researcher, Australian government organisation

Testimonial from an investment client

‘We engaged Susan Bell Research to survey private sector infrastructure investors on their views of the key enablers of infrastructure investment. From the beginning, Susan set out a comprehensive plan and schedule for our market research, covering how to formulate the survey, incorporating time to pilot test and incorporating feedback, and then run a full survey. Susan understood the needs of both us as a client and our market well. Most importantly, she provided comprehensive advice on how to word questions to avoid bias and maximize user response, showing a very strong understanding of behavioural responses to surveys.

One of Susan’s key strengths was how well she communicated with us in terms of progress, feedback and any issues that raised. Susan’s effective stakeholder management meant that we were always aware of progress, when deliverables would be received and what the deliverable would address.

Susan’s flexibility throughout the project as requirements slightly evolved, as they always do, was essential to the smooth delivery of our final output. The final report and findings were also innovatively presented in a way that could communicate well to both our internal and external stakeholders."

Infrastucture investment client

Testimonial from a semiotics client

"Your report was really really insightful"  Strategic Director. Global FMCG Brand