Company information

We are:

  • A boutique market and social research insights agency 

  • Based in Sydney. 

  • Researchers who think carefully and deeply about all of our projects, because each project is unique and deserves our time and consideration.

  • Original thinkers. Expect us to be different.

  • Social scientists. We bring research expertise and academic knowledge from linguistics, literature, psychology, sociology, marketing and ethics.

  • A Research Society company partner

Expect the personal attention of a senior researcher:

  • The agency is led by Sue Bell who is a Fellow of the Research Society, a Research Society Board member, and regular speaker at conferences and seminars on the topic of research.  Other team members are: Suzanne Burdon, Jane Gregory, and other researchers who work with us from time to time.

  • We belong to the Research Society, and abide by its Code of professional behaviour. We have Qualified Professional Researcher (QPR) accreditation which means that we are committed to ongoing professional development. QPR is an accreditation from the research Society for market and social researchers who possess broad knowledge, experience and skills in both qualitative and quantitative research. That means that clients can be confident that the researchers on the team understand the uses, strengths and limitations of all the major research techniques and that we conduct our projects according to the high standards expected of researchers at this level.

  • We are ISO20252 certified which means that we have procedures and policies in place that protect our research participants and our clients. We are compliant with GDPR.

We read, study and listen

To retain QPR, researchers must meet a high level of professional development, so you will find us at conferences and seminars, listening to webinars and reading. We believe professional development is essential. Researchers who do not keep up thier professional development risk becoming ossified and narrow in their thinking. That is not us!