Case study: membership

A membership organisation asked us to review how well they were engaging with their members,  to gain a clearer understanding of the reader base and members' reasons for belonging and engaging with their newsletter.

We designed and conducted a survey for them with members, newsletter subscribers and Facebook followers. One really interesting finding was that the newsletter was a window in to the wider industry for its readers - but only half the membership read it. Members connected with the newsletter primarily as a source of information.

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