Case study: sustainability
We have been exploring sustainability. We started by talking to vegetarians and vegans, but our work is also relevant for questions about recycling, re-use etc. One question we asked was whether vegetarians want foods that look and taste like meat?
Case Study: Self-service challenges
We know that many businesses aspire to self-service delivery models, but creating the right model can be a challenge. One recent project in financial services has shown us how challenging it can be to get this right.
How people pay for funerals
The motivation to buy funeral insurance was often the need for emotional closure. Here is an extract