Case study: sustainability

We have been exploring sustainability.  We started by talking to vegetarians and vegans, but our work is also relevant for questions about recycling, re-use etc. One question we asked was whether vegetarians want foods that look and taste like meat? 

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Case Study: Self-service challenges

We know that many businesses aspire to self-service delivery models, but creating the right model can be a challenge. One recent project in financial services has shown us how challenging it can be to get this right.

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Case study: Retirees

How do people choose when to retire? How do they plan, if they plan at all?  We conducted a survey for Industry Super Australia which they submitted to the Retirement Income Review. You can find it here.  

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Case study: membership

A membership organisation asked us to review how well they were engaging with their members,  to gain a clearer understanding of the reader base and members' reasons for belonging and engaging with their newsletter.

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Brand equity

One of our clients wanted to know what their brand equity was. They are a service business, highly reliant on the people who deliver the service to build emotional connections with customers. 

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Understanding lapsed users

During the last economic downturn one of our clients lost many customers.  There were many hypotheses about how to win them back - some said to reduce the price.

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Case study: testing Fact Sheets

Believe me when I say: our clients always over-estimate the ability of their customers to understand technical language.

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